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Worksheets

119 Multiple choice questions

Total questions: 90

Worksheet time: 45mins

Name
Class
Date
1.

Definition A written document that acts as a guidebook of marketing activities for the marketing manager

a)

mission statement

b)

marketing mix

c)

marketing audit

d)

marketing plan

2.

Definition define the organiations guiding values

a)

Integrity based codes

b)

Complaince based eithcs

c)

Conditions for an exchange

d)

Experience curves

3.

Definition a United Nations agency created to assist developing nations by loans guaranteed by member governments

a)

Invisible Hand

b)

conceptual skills

c)

world bank

d)

controlling

4.

Definition the loss in value of a tangible asset (e.g. a vehicle)

a)

deflation

b)

depreciation

c)

diversification

d)

recession

5.

Definition concerned with avoiding legal pinshisment,

a)

Integrity based codes

b)

Experience curves

c)

Compliance based eithcs

d)

Companys social resposibility measuerd

6.

Definition Studying buyer interests and needs, testing products, and gathering facts needed to make good marketing decisions

a)

researching

b)

buying

c)

planning

d)

storing

7.

Definition Items purchased after comparing prices and features.

a)

industrial goods

b)

search goods

c)

shopping goods

d)

convenience goods

8.

Definition a financial statement that reports assets, liabilities, and owner's equity on a specific date

a)

income statement

b)

balance sheet

c)

cash flow statement

d)

mission statement

9.

Definition long-term assets (e.g., patents, trademarks, copyrights) that have no real physical form but do have value

a)

tangible assets

b)

intangible assets

c)

fixed assets

d)

current assets

10.

Definition: An intermediary who plays the traditional broker's role by bringing buyer and seller together

a)

product life cycle

b)

green marketing

c)

supervisory management

d)

export broker

11.

Definition: the process of developing detailed, short-term statements about what is to be done, who is to do it, and how it is to be done

a)

problem solving

b)

operational planning

c)

tactical planning

d)

mission statement

12.

Definition: lowers incentive to start a business or to work hard; higher unemployment rate and slower growth rate

a)

Advantages of Socialism

b)

Disadvantages of Entrepreneurship

c)

Disadvantage of Socialism

d)

How Govt. Reduces Risk for Starting a Business

13.

Definition: measure the company's ability to generate profits

a)

debt ratios

b)

profitability ratios

c)

liquidity ratios

d)

asset utilization ratios

14.

Definition: keeping the company's books, preparing financial statements, preparing tax returns, developing strategies to minimize taxes

a)

chief technology officer (is responsible for)

b)

chief accounting officer (is responsible for)

c)

chief operations officer (is responsible for)

d)

chief marketing officer (is responsible for)

15.

Definition: Central American Free Trade Agreement

a)

product life cycle

b)

Marketing Strategy

c)

CAFTA

d)

Importing

16.

Definition: selling products for less in a foreign country than in your own country

a)

Exporting

b)

Importing

c)

Recession

d)

Dumping

17.

Definition: Prohibits the importing or exporting of certain products

a)

Quota

b)

Joint Venture

c)

Embargo

d)

Tariff

18.

Definition: items that are relatively permanent, such as land, buildings, and equipment

a)

liquid assets or short-term investments

b)

fixed assets or long-term assets

c)

intangible assets or non-physical assets

d)

current assets or short-term assets

19.

Managements role in setting ethical standards?

a)

management focus on financial goals over ethical practices

b)

management tolerance of intolerance of ethical misconduct influences employees more than any written ethics coes

c)

management reliance on external consultants for ethical guidance

d)

management delegation of ethical responsibilities to employees

20.

Definition: measure the effectiveness of the use of resources from an operational point of view

a)

debt ratios

b)

activity ratios

c)

financial ratios

d)

gross margin ratios

21.

Definition: business's concern for society's welfare

a)

corporate social responsibility

b)

the P&L account begins with...

c)

Complaience based eithcs

d)

Ethical Behavior in global marks

22.

Definition: credit control, stock control, expenditure control, marketing initiatives, using an outside company to recover a debt

a)

strategies for boosting sales

b)

methods for enhancing employee productivity

c)

techniques for improving supply chain logistics

d)

solutions for managing cash flow

23.

Definition: an advantage that cannot be copied by the competition

a)

sustainable competitive advantage

b)

Technology benefit workers, business, consumer

c)

fixed assets or long-term assets

d)

cost of goods sold (COGS)

24.

Definition: the loss in value of an intangible asset (e.g. the purchase of a licence or trademark)

a)

factoring

b)

amortization

c)

recession

d)

inventory

25.

Definition: measure the degree to which a firm relies on borrowed funds in its operations

a)

liquidity ratios

b)

profitability ratios

c)

activity ratios

d)

leverage (debt) ratios

26.

Definition: A set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition

a)

competitive advantage

b)

marketing objective

c)

absolute advantage

d)

cost advantage

27.

Definition: a marketing strategy that entails attracting new customers to existing products

a)

market penetration

b)

relationship marketing

c)

market development

d)

product penetration

28.

Definition: Earnings before Interest, Taxes, Depreciation and Amortization

a)

GAAP

b)

EBITDA

c)

EBIT

d)

GROSS MARGIN

29.

Definition: the idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives

a)

Marketing Audit

b)

Sales Orientation

c)

Marketing Concept

d)

Production Orientation

30.

Definition: pay for something

a)

selling

b)

buying

c)

accounting

d)

marketing

31.

Definition: is an economic system base on the premise that some business should be owned by the government

a)

Democracy

b)

Socialism

c)

Individualism

d)

Capitalism

32.

Definition: an agreement between two or more companies to share a business project

a)

joint venture

b)

bookkeeping

c)

promotion

d)

export broker

33.

Definition: items that the consumer either does not know about or knows about but does not initially want

a)

convenience goods

b)

shopping goods

c)

unsought goods

d)

specialty goods

34.

Definition: 1. at least two parties, 2. each party has something of value to the other party, 3. each part is capable of communication and delivery, 4. each party is free to accept or reject, 5.

a)

Portfolio Matrix

b)

companys social resposibility measured

c)

conditions for an exchange

d)

marketing concept

35.

Definition: a management function that involves establishing clear standards to determine whether or not an organization is progressing toward its goals and objectives, rewarding people for doing a good job, and taking corrective action if they are not

a)

planning

b)

accounting

c)

controlling

d)

organizing

36.

Definition: licensing, exporting, franchising, contract maufacturing, joint ventures, strategiv alliances, direct foreign investment

a)

Strategies for local market expansion

b)

Methods for improving domestic supply chain

c)

Ways a company can engage in global business

d)

Techniques for enhancing employee training programs

37.

Definition: strategic business unit, a subgroup of a single business or collection of related businesses within the larger organization

a)

strategic business unit

b)

marketing unit

c)

joint venture

d)

market segment

38.

Definition: General Agreement on Tariffs and Trade

a)

generation y

b)

WTO

c)

GATT

d)

Corporate social resposbility

39.

Definition: the delegation of power and authority to subordinates

a)

controlling

b)

empowerment

c)

legality

d)

diversification

40.

Definition: the activity of recording business transactions (raamatupidamine)

a)

marketing

b)

controlling

c)

bookkeeping

d)

selling

41.

Definition: A comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy.

a)

SWOT analysis

b)

intangible assets

c)

operational planning

d)

accrued salaries

42.

Definition: a management function that includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives

a)

planning

b)

controlling

c)

implementation

d)

organizing

43.

Definition: items that can or will be converted into cash within one year; may also include marketable securities

a)

deferred assets or long-term investments

b)

current assets or short-term assets

c)

intangible assets or non-monetary assets

d)

fixed assets or long-term assets

44.

Definition: Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign

a)

free-rein leadership

b)

conditions for an exchange

c)

cause related marketing

d)

component lifestyle

45.

Definition: the broad, long term accomplishments an organization wishes to attain

a)

technical skills

b)

vision

c)

goals

d)

ethics

46.

Definition: anything of value owned by a business

a)

market

b)

revenue

c)

asset

d)

bond

47.

Definition: the generation following the baby boom (especially Americans and Canadians born in the 1960s and 1970s)

a)

working capital

b)

sales orientation

c)

distribution

d)

generation x

48.

Definition: goods (as food or clothing) intended for direct use or consumption

a)

consumer goods

b)

producer goods

c)

industrial goods

d)

convenience goods

49.

Definition: loan capital including also any overdraft (temporary negative balance)

a)

mortgage

b)

accrued taxes

c)

bank debt

d)

bond

50.

Definition: a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate

a)

SWOT Analysis

b)

Marketing Mix

c)

Opportunity Matrix

d)

Portfolio Matrix

51.

Definition: studies the behavior of people and organizations in a particular market

a)

Microeconomics

b)

Ethics

c)

Macroeconomics

d)

Marketing

52.

Definition: the management of the money supply and interest rates

a)

federal reserve

b)

congressional policy

c)

monetary policy

d)

fiscal policy

53.

Definition: sending U.S. jobs abroad

a)

risk taking

b)

job outsourcing

c)

global marketing

d)

Exporting

54.

Definition: specific, short term statements detailing how to achieve the organization's goals

a)

ethics

b)

management

c)

strategies

d)

objectives

55.

Term: the P&L account ends with...

a)

total sales for the year

b)

earnings (= profit / the bottom line)

c)

operating costs for the period

d)

gross revenue before expenses

56.

Definition: When a company implements strategies that attempt to shape the external environment within which it operates

a)

Ethical Behavior in global marks

b)

intangible assets

c)

environmental management

d)

internal customers

57.

Definition: the process of preparing alternative courses of action that may be used if the primary plans don't achieve the organizations objectives

a)

implementation

b)

organizing

c)

brainstorming

d)

contingency planning

58.

Definition: Four stages that product goes through over its life: introduction, growth, maturity, and decline.

a)

product life cycle

b)

retail life cycle

c)

product development

d)

introduction stage

59.

Definition: is the balance of trade plus other money flows such as tourism and foreign aid

a)

Balance of trade

b)

Recession

c)

Price

d)

Balance of payments

60.

Definition: cost centres, profit centres, variance analysis, costing methods (standard versus marginal costing), valuing assets

a)

market development

b)

grading and valuing

c)

issues in financial management

d)

accrued salaries

61.

Definition: The blending of four marketing elements—product, distribution, price, and promotion

a)

marketing plan

b)

marketing mix

c)

promotion

d)

exchange

62.

Definition: in the portfolio matrix, a business unit that shows rapid growth but poor profit margins

a)

cash cow

b)

dog

c)

problem child

d)

widow

63.

Definition: using more capital than labor in the production process

a)

Balance of payments

b)

accounts payable

c)

capital intensive

d)

profitability ratios

64.

Definition: refers only to laws written to protect people from fraud, theft, and violence

a)

Legality

b)

Integrity

c)

Objectivity

d)

Ethics

65.

Definition: skills that involve the ability to perform tasks in a specific discipline or department

a)

interpersonal skills

b)

technical skills

c)

human relations skills

d)

conceptual skill

66.

Definition: a loan for fixed period of time with fixed interest rate

a)

lease

b)

bond

c)

subsidy

d)

discount

67.

Definition: research that gathers and analyzes information about the moving of good or services from producer to consumer

a)

secondary research

b)

swot analysis

c)

market research

d)

imc research

68.

Definition: Obtain goods from manufacturers and resell them to industrial users, other wholesalers and retailers.

a)

manufacturers

b)

wholesalers

c)

consumers

d)

brokers

69.

Definition: when unemployment gets too high, the federal reserve bank may put more money into the economy and lower interest rates

a)

importance of monetary policy

b)

balance of payments

c)

disadvantage of socialism

d)

absolute advantage

70.

Definition: describes a firm in which all decisions are made with a conscious awareness of their effect on the consumer.

a)

customer oriented

b)

product oriented

c)

production oriented

d)

profit oriented

71.

Definition: taxes on foreign products

a)

Embargo

b)

Omas

c)

Vers

d)

Tarrifs

72.

Definition: studies the operation of a nation's economy as a whole

a)

Marketing

b)

Capitalism

c)

Microeconomics

d)

Macroeconomics

73.

Definition add together the ogranizations positive actions and then subtract the negative effects to get a net social benefit

a)

competitive advantage

b)

cash cow

c)

embargo

d)

companys social resposbility measured

74.

Definition the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives

a)

implementation

b)

evaluation

c)

promotion

d)

controlling

75.

Definition a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace

a)

sales orientation

b)

production orientation

c)

social marketing orientation

d)

ethics

76.

Definition selling products to other countries

a)

Importing

b)

Licensing

c)

Dumping

d)

Exporting

77.

Definition Pure science that aims to increase the scientific knowledge base

a)

Invisible Hand

b)

Microeconomics

c)

basic research

d)

Market Penetration

78.

Definition that a country has a monopoly on a certain product or can produce the product more efficiently than any other country. there are few examples of absolute advantage

a)

Absolute advantage

b)

Competitive advantage

c)

Comparative advantage

d)

Relative advantage

79.

Definition is part capitalist and part socialist, business privately owned but taxes are high and income is redistributed

a)

Command economy

b)

Democratic economy

c)

Mixed economy

d)

Traditional economy

80.

Definition a long-term bank loan to purchase a home or other real estate

a)

inventory

b)

lease

c)

bond

d)

mortgage

81.

Definition the information system that identifies, records, and communicates the economic events of an organization to interested users (majandus arvestus)

a)

storing

b)

planning

c)

accounting

d)

controlling

82.

Definition: People born between 1979 and 1994

a)

liability

b)

decision making

c)

generation y

d)

generation x

83.

Definition: PMI = Pluses, Minuses, Implications; listing all the pluses for a solution in one column, all the minuses in another, and the implications in a third column

a)

PMBOK

b)

PMI

c)

PMC

d)

PMP

84.

Term: the P&L account begins with...

a)

net profit after taxes for the year

b)

assets value at the start of the period

c)

expenses incurred during a month, quarter or year

d)

total sales (=revenue) generated during a month, quarter or year

85.

Definition: creating a vision for the organization and guiding, training, coaching, and motivating others to work effectively to achieve the organization's goals and objectives

a)

planning

b)

controlling

c)

organizing

d)

leading

86.

Definition: part of a building that cannot be moved, such as lights; personal property so securely attached to real estate that it becomes part of the real estate

a)

props

b)

retailers

c)

fixtures

d)

furniture

87.

Definition: an agreement to dramatically lower trade barriers worldwide; created the World Trade Organization

a)

uruguay round

b)

problem child

c)

world bank

d)

trial balance

88.

Definition: grouping goods according to size, quality, or other characteristics, and determining appropriate price for products and services

a)

filtering and indexing

b)

storing

c)

grading and valuing

d)

buying

89.

Definition: Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business products and service.

a)

financing

b)

accounting

c)

transporting

d)

investing

90.

Term: Why should nations trade with other nations?

a)

no country is self-sufficient; other countries need products that prosperous countries can provide; natural resources and technological skills are not distributed evenly around the world

b)

international trade is unnecessary for prosperous countries

c)

trade leads to economic decline for all nations

d)

every country is fully self-reliant