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Worksheets119 Multiple choice questions
Total questions: 90
Worksheet time: 45mins
Definition A written document that acts as a guidebook of marketing activities for the marketing manager
mission statement
marketing mix
marketing audit
marketing plan
Definition define the organiations guiding values
Integrity based codes
Complaince based eithcs
Conditions for an exchange
Experience curves
Definition a United Nations agency created to assist developing nations by loans guaranteed by member governments
Invisible Hand
conceptual skills
world bank
controlling
Definition the loss in value of a tangible asset (e.g. a vehicle)
deflation
depreciation
diversification
recession
Definition concerned with avoiding legal pinshisment,
Integrity based codes
Experience curves
Compliance based eithcs
Companys social resposibility measuerd
Definition Studying buyer interests and needs, testing products, and gathering facts needed to make good marketing decisions
researching
buying
planning
storing
Definition Items purchased after comparing prices and features.
industrial goods
search goods
shopping goods
convenience goods
Definition a financial statement that reports assets, liabilities, and owner's equity on a specific date
income statement
balance sheet
cash flow statement
mission statement
Definition long-term assets (e.g., patents, trademarks, copyrights) that have no real physical form but do have value
tangible assets
intangible assets
fixed assets
current assets
Definition: An intermediary who plays the traditional broker's role by bringing buyer and seller together
product life cycle
green marketing
supervisory management
export broker
Definition: the process of developing detailed, short-term statements about what is to be done, who is to do it, and how it is to be done
problem solving
operational planning
tactical planning
mission statement
Definition: lowers incentive to start a business or to work hard; higher unemployment rate and slower growth rate
Advantages of Socialism
Disadvantages of Entrepreneurship
Disadvantage of Socialism
How Govt. Reduces Risk for Starting a Business
Definition: measure the company's ability to generate profits
debt ratios
profitability ratios
liquidity ratios
asset utilization ratios
Definition: keeping the company's books, preparing financial statements, preparing tax returns, developing strategies to minimize taxes
chief technology officer (is responsible for)
chief accounting officer (is responsible for)
chief operations officer (is responsible for)
chief marketing officer (is responsible for)
Definition: Central American Free Trade Agreement
product life cycle
Marketing Strategy
CAFTA
Importing
Definition: selling products for less in a foreign country than in your own country
Exporting
Importing
Recession
Dumping
Definition: Prohibits the importing or exporting of certain products
Quota
Joint Venture
Embargo
Tariff
Definition: items that are relatively permanent, such as land, buildings, and equipment
liquid assets or short-term investments
fixed assets or long-term assets
intangible assets or non-physical assets
current assets or short-term assets
Managements role in setting ethical standards?
management focus on financial goals over ethical practices
management tolerance of intolerance of ethical misconduct influences employees more than any written ethics coes
management reliance on external consultants for ethical guidance
management delegation of ethical responsibilities to employees
Definition: measure the effectiveness of the use of resources from an operational point of view
debt ratios
activity ratios
financial ratios
gross margin ratios
Definition: business's concern for society's welfare
corporate social responsibility
the P&L account begins with...
Complaience based eithcs
Ethical Behavior in global marks
Definition: credit control, stock control, expenditure control, marketing initiatives, using an outside company to recover a debt
strategies for boosting sales
methods for enhancing employee productivity
techniques for improving supply chain logistics
solutions for managing cash flow
Definition: an advantage that cannot be copied by the competition
sustainable competitive advantage
Technology benefit workers, business, consumer
fixed assets or long-term assets
cost of goods sold (COGS)
Definition: the loss in value of an intangible asset (e.g. the purchase of a licence or trademark)
factoring
amortization
recession
inventory
Definition: measure the degree to which a firm relies on borrowed funds in its operations
liquidity ratios
profitability ratios
activity ratios
leverage (debt) ratios
Definition: A set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition
competitive advantage
marketing objective
absolute advantage
cost advantage
Definition: a marketing strategy that entails attracting new customers to existing products
market penetration
relationship marketing
market development
product penetration
Definition: Earnings before Interest, Taxes, Depreciation and Amortization
GAAP
EBITDA
EBIT
GROSS MARGIN
Definition: the idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives
Marketing Audit
Sales Orientation
Marketing Concept
Production Orientation
Definition: pay for something
selling
buying
accounting
marketing
Definition: is an economic system base on the premise that some business should be owned by the government
Democracy
Socialism
Individualism
Capitalism
Definition: an agreement between two or more companies to share a business project
joint venture
bookkeeping
promotion
export broker
Definition: items that the consumer either does not know about or knows about but does not initially want
convenience goods
shopping goods
unsought goods
specialty goods
Definition: 1. at least two parties, 2. each party has something of value to the other party, 3. each part is capable of communication and delivery, 4. each party is free to accept or reject, 5.
Portfolio Matrix
companys social resposibility measured
conditions for an exchange
marketing concept
Definition: a management function that involves establishing clear standards to determine whether or not an organization is progressing toward its goals and objectives, rewarding people for doing a good job, and taking corrective action if they are not
planning
accounting
controlling
organizing
Definition: licensing, exporting, franchising, contract maufacturing, joint ventures, strategiv alliances, direct foreign investment
Strategies for local market expansion
Methods for improving domestic supply chain
Ways a company can engage in global business
Techniques for enhancing employee training programs
Definition: strategic business unit, a subgroup of a single business or collection of related businesses within the larger organization
strategic business unit
marketing unit
joint venture
market segment
Definition: General Agreement on Tariffs and Trade
generation y
WTO
GATT
Corporate social resposbility
Definition: the delegation of power and authority to subordinates
controlling
empowerment
legality
diversification
Definition: the activity of recording business transactions (raamatupidamine)
marketing
controlling
bookkeeping
selling
Definition: A comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy.
SWOT analysis
intangible assets
operational planning
accrued salaries
Definition: a management function that includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives
planning
controlling
implementation
organizing
Definition: items that can or will be converted into cash within one year; may also include marketable securities
deferred assets or long-term investments
current assets or short-term assets
intangible assets or non-monetary assets
fixed assets or long-term assets
Definition: Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign
free-rein leadership
conditions for an exchange
cause related marketing
component lifestyle
Definition: the broad, long term accomplishments an organization wishes to attain
technical skills
vision
goals
ethics
Definition: anything of value owned by a business
market
revenue
asset
bond
Definition: the generation following the baby boom (especially Americans and Canadians born in the 1960s and 1970s)
working capital
sales orientation
distribution
generation x
Definition: goods (as food or clothing) intended for direct use or consumption
consumer goods
producer goods
industrial goods
convenience goods
Definition: loan capital including also any overdraft (temporary negative balance)
mortgage
accrued taxes
bank debt
bond
Definition: a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate
SWOT Analysis
Marketing Mix
Opportunity Matrix
Portfolio Matrix
Definition: studies the behavior of people and organizations in a particular market
Microeconomics
Ethics
Macroeconomics
Marketing
Definition: the management of the money supply and interest rates
federal reserve
congressional policy
monetary policy
fiscal policy
Definition: sending U.S. jobs abroad
risk taking
job outsourcing
global marketing
Exporting
Definition: specific, short term statements detailing how to achieve the organization's goals
ethics
management
strategies
objectives
Term: the P&L account ends with...
total sales for the year
earnings (= profit / the bottom line)
operating costs for the period
gross revenue before expenses
Definition: When a company implements strategies that attempt to shape the external environment within which it operates
Ethical Behavior in global marks
intangible assets
environmental management
internal customers
Definition: the process of preparing alternative courses of action that may be used if the primary plans don't achieve the organizations objectives
implementation
organizing
brainstorming
contingency planning
Definition: Four stages that product goes through over its life: introduction, growth, maturity, and decline.
product life cycle
retail life cycle
product development
introduction stage
Definition: is the balance of trade plus other money flows such as tourism and foreign aid
Balance of trade
Recession
Price
Balance of payments
Definition: cost centres, profit centres, variance analysis, costing methods (standard versus marginal costing), valuing assets
market development
grading and valuing
issues in financial management
accrued salaries
Definition: The blending of four marketing elements—product, distribution, price, and promotion
marketing plan
marketing mix
promotion
exchange
Definition: in the portfolio matrix, a business unit that shows rapid growth but poor profit margins
cash cow
dog
problem child
widow
Definition: using more capital than labor in the production process
Balance of payments
accounts payable
capital intensive
profitability ratios
Definition: refers only to laws written to protect people from fraud, theft, and violence
Legality
Integrity
Objectivity
Ethics
Definition: skills that involve the ability to perform tasks in a specific discipline or department
interpersonal skills
technical skills
human relations skills
conceptual skill
Definition: a loan for fixed period of time with fixed interest rate
lease
bond
subsidy
discount
Definition: research that gathers and analyzes information about the moving of good or services from producer to consumer
secondary research
swot analysis
market research
imc research
Definition: Obtain goods from manufacturers and resell them to industrial users, other wholesalers and retailers.
manufacturers
wholesalers
consumers
brokers
Definition: when unemployment gets too high, the federal reserve bank may put more money into the economy and lower interest rates
importance of monetary policy
balance of payments
disadvantage of socialism
absolute advantage
Definition: describes a firm in which all decisions are made with a conscious awareness of their effect on the consumer.
customer oriented
product oriented
production oriented
profit oriented
Definition: taxes on foreign products
Embargo
Omas
Vers
Tarrifs
Definition: studies the operation of a nation's economy as a whole
Marketing
Capitalism
Microeconomics
Macroeconomics
Definition add together the ogranizations positive actions and then subtract the negative effects to get a net social benefit
competitive advantage
cash cow
embargo
companys social resposbility measured
Definition the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives
implementation
evaluation
promotion
controlling
Definition a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace
sales orientation
production orientation
social marketing orientation
ethics
Definition selling products to other countries
Importing
Licensing
Dumping
Exporting
Definition Pure science that aims to increase the scientific knowledge base
Invisible Hand
Microeconomics
basic research
Market Penetration
Definition that a country has a monopoly on a certain product or can produce the product more efficiently than any other country. there are few examples of absolute advantage
Absolute advantage
Competitive advantage
Comparative advantage
Relative advantage
Definition is part capitalist and part socialist, business privately owned but taxes are high and income is redistributed
Command economy
Democratic economy
Mixed economy
Traditional economy
Definition a long-term bank loan to purchase a home or other real estate
inventory
lease
bond
mortgage
Definition the information system that identifies, records, and communicates the economic events of an organization to interested users (majandus arvestus)
storing
planning
accounting
controlling
Definition: People born between 1979 and 1994
liability
decision making
generation y
generation x
Definition: PMI = Pluses, Minuses, Implications; listing all the pluses for a solution in one column, all the minuses in another, and the implications in a third column
PMBOK
PMI
PMC
PMP
Term: the P&L account begins with...
net profit after taxes for the year
assets value at the start of the period
expenses incurred during a month, quarter or year
total sales (=revenue) generated during a month, quarter or year
Definition: creating a vision for the organization and guiding, training, coaching, and motivating others to work effectively to achieve the organization's goals and objectives
planning
controlling
organizing
leading
Definition: part of a building that cannot be moved, such as lights; personal property so securely attached to real estate that it becomes part of the real estate
props
retailers
fixtures
furniture
Definition: an agreement to dramatically lower trade barriers worldwide; created the World Trade Organization
uruguay round
problem child
world bank
trial balance
Definition: grouping goods according to size, quality, or other characteristics, and determining appropriate price for products and services
filtering and indexing
storing
grading and valuing
buying
Definition: Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business products and service.
financing
accounting
transporting
investing
Term: Why should nations trade with other nations?
no country is self-sufficient; other countries need products that prosperous countries can provide; natural resources and technological skills are not distributed evenly around the world
international trade is unnecessary for prosperous countries
trade leads to economic decline for all nations
every country is fully self-reliant
