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WorksheetsUnit 5 Test Review
Total questions: 37
Worksheet time: 30mins
PEST analysis is used in what element of the marketing plan?
Cost
Competitor analysis
Current market
Marketing strategy
The path a product takes from producer to consumer is known as a _____________ of distribution.
Channel
Canal
Passage
Path
quality, variety, models, packaging, features, brand name
Product
Price
Place
Promotion
When a business does not identify a________________, its marketing plan has no focus.
Target Market
Product Mix
Unique Selling Proposition
Pricing and Position Strategy
According to the use of the 4-P’s classifications for developing a marketing strategy on product, price, place, and promotion, reputation and image among consumers would be a part of which P?
Product
Price
Place
Promotion
The 4 P's of the marketing mix are
Product, Place, Price, Possession
Product, Place, Price, Promotion
Product, Place, Price, Prescription
Product, Price, Promotion, Process
What does PEST stand for?
Political, Economic, Stability, Technological
Political, Economic, Strengths, Technological
Political, Economic, Social, Technological
Political, Economic, Social, Threats
How a company will make customers aware of its products/services
Product and Service Plan
Industry Overview
Growth Plan
Marketing Plan
the factor that differentiates a product from its’ competitors.
Product and Service Plan
Unique Selling Propostion
Growth Plan
Marketing Plan
The total number of product lines a company offers to its customers.
Product and Service Plan
Product Mix
Growth Plan
Marketing Plan
Which company's USP is:
Think Outside the Bun
McDonalds
Wendy's
KFC
Taco Bell
Burger King
A successful USP starts with
a great product
loyal customers
reliable research
business
A particular group of consumers at which a company aims its products and services.
Target Market
loyal customers
reliable research
business
A unique selling proposition is an attribute of your product or brand that
separates your business from competitors
relates only to your pricing strategy
can be found anywhere
shows why customers should buy elsewhere
Which of the following is NOT a function of physical distribution?
Product promotion
Inventory management
Order processing
Transportation
What do we call various ways that we can promote our products
Promotional mix
Advertising
Sales Promotion
I don't know
Which of the 4P's does this represent: T-Shirt
Product
Price
Place
Promotion
Which of the 4P's does this represent: Commercial
Product
Price
Place
Promotion
Which of the 4P's does this represent: Transportation
Product
Price
Place
Promotion
Which of the 4P's does this represent: Discounts
Product
Price
Place
Promotion
Which of the 4P's does this represent: Air Jordans
Product
Price
Place
Promotion
Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?
Place
Price
Product
Promotion
Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a
market segment.
resource.
target group.
market.
The path a product takes from manufacturer to consumer.
Channel of Distribution
Manufacturer
Product
Place
A plan to increase awareness, persuade a target audience, create interest, generate sales or create brand loyalty.
Channel of Distribution
Promotion Strategy
Product
Place
An individual would NOT choose to open a business if they wanted to:
Be dependent on others
Be challenged
Be challenged
Have the opportunity for greater financial success
According to the use of the 4-P’s classifications for developing a marketing strategy on product, price, place, and promotion. How to price a product would be a part of which P?
Product
Price
Place
Promotion
_____________________ the factor that differentiates a product from its competitors.
Multiple Target Markets
Product Mix
Unique Selling Proposition
Pricing and Position Strategy
The total number of product lines a company offers to its customers.
Multiple Target Markets
Product Mix
Unique Selling Proposition
Pricing and Position Strategy
A plan to increase awareness, persuade a target audience, create interest, generate sales, or create brand loyalty.
Retention Strategy
WISE Pops
Conversion Strategy
Promotion Strategy
A strategy used to retain customers through customer loyalty and brand loyalty initiatives.
Retention Strategy
WISE Pops
Conversion Strategy
Promotion Strategy
Transform a person into a paying customer. For example, transform a website visitor into a customer.
Retention Strategy
WISE Pops
Conversion Strategy
Promotion Strategy
Which of the following describes pull marketing?
Sending out cold emails to encourage businesses to buy inventory
Offering bulk discounts to retailers to increase sales
Creating a viral social media campaign that makes consumers actively seek out the product
Paying salespeople to promote a product to store managers
Which of the following is the best example of push marketing?
A company running social media ads to attract customers to search for its product online
A sales representative promoting a new soda to grocery stores and offering discounts to stock it
A customer posting a review about their favorite brand of headphones
A company sponsoring an influencer to talk about their product on YouTube
