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WorksheetsBuilding Vocabulary
Total questions: 15
Worksheet time: 8mins
DoK 2 — Choose the term that best matches this definition: "A message designed to influence consumers to buy a product or service."
Consumer
Advertisement
Endorsement
Warranty
DoK 3 — A celebrity posts on social media saying they use a new fitness tracker and recommend it to fans. Based on the vocabulary, which term best describes this communication, and why would identifying it help a smart consumer?
Fraud; because it is a calculated effort to trick others by hiding defects.
Infomercial; because it is a long television commercial mainly to present information.
Endorsement; because it is a statement of approval that can influence buying decisions.
Generic product; because it is sold in plain packaging at a lower price.
A seventh grader compares product labels and reads independent ratings before choosing a healthy snack. Which objective does this action most directly demonstrate?
Evaluate media messages
Apply accessing-information skills
Explain the role of a consumer
Describe influences on buying decisions
A student writes a short paragraph defining a consumer and giving an example. Which lesson objective is the student fulfilling?
Describe influences on buying decisions
Evaluate media messages
Explain what it means to be a consumer
Apply accessing-information skills
Which choice best matches the overall purpose of the section titled "Focusing on the Main Ideas"?
Provide detailed product reviews
Outline the learning objectives for smart consumer choices
Present laws about consumer rights
Give step-by-step shopping instructions
Before buying a new spray cleaner, which question from the “Think Before You Buy” checklist directly addresses environmental impact?
Do I really need the product?
Is the product safe for my health?
Could the product or its packaging harm the environment?
What is the store’s return policy?
A local store’s ad makes exaggerated claims and hides important product details. Which consumer right provides the strongest basis for challenging this advertising practice?
The right to safety, because ads must include emergency instructions
The right to be informed, because labels and advertising should not be fraudulent
The right to choose, because stores must offer unlimited brands
The right to be heard, because only courts can approve advertisements
Advertising Types: How does an endorsement differ from an infomercial? Choose the best distinction.
An endorsement is a brief testimonial by a person or organization, while an infomercial is a long-form advertisement that looks like a program
An endorsement is a government warning label, while an infomercial is a scientist’s lecture
An endorsement is a price comparison chart, while an infomercial is a short banner ad
An endorsement is a product warranty, while an infomercial is a store receipt
Unit Price Comparison: A 12-ounce bottle of shampoo costs 6.00.A24−ouncebottleofthesameshampoocosts 9.60. Which choice shows the better unit price (cost per ounce)?
12-ounce at $0.50 per ounce
24-ounce at $0.40 per ounce
12-ounce at $0.60 per ounce
24-ounce at $0.45 per ounce
Ingredient Analysis: A sports drink label lists water, sugar, artificial flavor, and food dye as the first ingredients. Which conclusion is most reasonable for a smart consumer?
The drink is primarily water and added sugar, so it may not be the healthiest choice
Food dye is the main ingredient, so the drink has no sugar
Artificial flavor guarantees natural nutrients, making it the healthiest option
Ingredients near the end of the list are the most abundant in the product
Which step ensures a fair price comparison between lotions sold in different sizes and total prices?
Calculate and compare unit prices (price per ounce)
Compare brand names first
Choose the lowest total price
Pick the product with the biggest bottle
What is the term for an advertising technique that tries to get you to buy something by saying "everyone else" is buying it?
Endorsement
Bandwagon
Testimonial advertisement
Word of mouth advertising
What is The practice of “baiting” consumers with an advertised but non- existent bargain and then “switching” them to a more expensive product when they arrive at the store?
Pyramid Scheme
Loss Leader
Bait and Switch
Trading up
What is a product priced below cost to attract customers to the store?
Bait & Switch
Loss Leader
Pyramid Scheme
Trading Up
Most businesses only tell you the good things about their product or service. Your job is to buy a product or service based on what a business says.
True
False
