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WorksheetsUnit1: Brands
Total questions: 86
Worksheet time: 43mins
The percentage of sales a company has.
Market research
Market share
Market segment
Market challenger
The second best-selling product or brand in a market.
Market research
Market share
Market challenger
Market leader
The use of a well-known person to advertise products.
Product endorsement
Product placement
Product range
Product lifecycle
How familiar people are with a brand (or its logo and slogan).
Brand loyalty
Brand awareness
Brand name
Brand image
Information about what consumers want or need.
Market segment
Market leader
Market research
Market share
The best-selling product or brand in a market.
Market leader
Market research
Market share
Market challenger
The title given to a product by the company that makes it.
Brand loyalty
Brand image
Brand name
Brand awareness
The introduction of a product to the market.
Product placement
Product launch
Product range
Product lifecycle
Using an existing name on another type of product.
Brand image
Brand awareness
Brand stretching
Brand loyalty
The set of products made by a company.
Product endorsement
Product lifecycle
Product launch
Product range
The ideas and beliefs people have about a brand.
Brand name
Brand image
Brand loyalty
Brand awareness
When products are used in films or TV programmes.
Product lifecycle
Product range
Product placement
Product endorsement
The length of time people continue to buy a product.
Product range
Product placement
Product launch
Product lifecycle
Customers of a similar age, income level or social group.
Market share
Market leader
Market segment
Market research
The second best-selling product or brand in a market.
Market challenger
Market segment
Market research
Market share
Unit 2: Travel
Single
Round trip
Timetable
Return
One way
Unit 2: Travel
Hand luggage
Carry-on baggage
Coach class
Check-in bag
Suitcase
Unit 2: Travel
Timetable
Reservation
Booking
Elevator
Schedule
Unit 2: Travel
Business class
Coach class
Economy class
First class
Public toilet
Unit 2: Travel
One way
Return
Round trip
Underground
Single
Unit 2: Travel
Freeway
Motorway
Car park
Subway
Underground
Unit 2: Travel
Return
Booking
Coach class
Parking lot
Reservation
Unit 2: Travel
Timetable
Schedule
Elevator
Booking
Reservation
An office where people answer questions and make sales over the phone.
Service centre
Call centre
Warehouse
Headquarters
A company which is at least half-owned by another company.
Factory/plant
Call centre
Subsidiary
Outlet
A place where faulty products are mended.
Distribution centre
Service centre
Headquarters
Warehouse
The main office or building of a company.
Subsidiary
Factory/plant
Outlet
Headquarters
A building from which goods or supplies are sent to factories, shops or customers.
Distribution centre
Warehouse
Factory/plant
Service centre
A place through which products are sold.
Outlet
Call centre
Factory/plant
Headquarters
A large building or group of buildings where goods are made (using machinery).
Service centre
Subsidiary
Factory/plant
Warehouse
A building for storing goods in large quantities.
Distribution centre
Call centre
Warehouse
Outlet
Equal parts into which the capital or ownership of a company is divided.
Stake
Shares
Forecast
Debt
A period of time when business activity decreases because the economy is doing badly.
Forecast
Equity
Recession
Stock market
Money risked when a business owns part of another company.
Forecast
Shares
Equity stake
Stock market
A place where company shares are bought and sold.
Equity
Stock market
Forecast
Stake
A description of what is likely to happen in the future.
Forecast
Recession
Equity
Shares
Money owed by one person or organisation to another person or organisation.
Equity
Debt
Stake
Stock market
The difference between the price of a product or service and the cost of producing it.
Pre-tax profits
Annual turnover
Investment
Profit margin
Money which people or organisations put into a business to make a profit.
Bankruptcy
Dividend
Investment
Profit margin
When a person or organisation is unable to pay their debts.
Annual turnover
Pre-tax profits
Dividend
Bankruptcy
A part of a company's profits paid to the owners of shares.
Dividend
Profit margin
Investment
Bankruptcy
The money a business makes before payment to the government.
Pre-tax profits
Dividend
Annual turnover
Investment
The amount of money which a business obtains (in a year) from customers by selling goods or services.
Annual turnover
Dividend
Pre-tax profits
Profit margin
Given a difficult job to do without preparation.
Thrown in at the deep end
Break the ice
A real eye-opener
Put your foot in it
Quickly have a friendly relationship with someone.
Get on like a house on fire
Not see eye to eye
Like a fish out of water
Get into hot water
Feel uncomfortable in an unfamiliar situation.
A real eye-opener
Like a fish out of water
Thrown in at the deep end
Not see eye to eye
Say or do something without thinking carefully, so that you embarrass or upset someone.
Break the ice
Get into hot water
Put your foot in it
Get on like a house on fire
Disagree with someone.
Not see eye to eye
Thrown in at the deep end
A real eye-opener
Break the ice
Get into trouble.
Get into hot water
Like a fish out of water
Break the ice
Put your foot in it
An experience where you learn something surprising or something you did not know before.
A real eye-opener
Put your foot in it
Get into hot water
Get on like a house on fire
Make someone you have just met less nervous and more willing to talk.
Break the ice
Not see eye to eye
A real eye-opener
Like a fish out of water
This type of person is able to come up with ideas.
Practical
Ambitious
Creative
Reliable
This type of person is respected and listened to by others.
Analytical
Authoritative
Ambitious
Methodical
This type of person is able to see different points of view.
Practical
Creative
Objective
Ambitious
This type of person can see how to put ideas into action.
Practical
Methodical
Creative
Analytical
This type of person is determined to succeed in their career.
Analytical
Adaptable
Reliable
Ambitious
This type of person has lots of energy and often gets excited.
Creative
Enthusiastic
Objective
Practical
This type of person is concerned with details and getting things right even if it takes time.
Methodical
Reliable
Adaptable
Creative
This type of person likes to assess and evaluate.
Ambitious
Analytical
Objective
Reliable
This type of person is able to change with new situations.
Adaptable
Practical
Authoritative
Methodical
This type of person is someone you can trust and depend on.
Creative
Reliable
Ambitious
Analytical
This type of activity involves offering money or gifts to gain unfair business advantage.
Insider trading
Bribery and corruption
Price fixing
Tax fraud
This type of activity happens when someone gives secret company information to outsiders for profit.
Industrial espionage
Money laundering
Insider trading
Environmental pollution
This involves copying and selling fake versions of branded products.
Counterfeit goods
Tax fraud
Insider trading
Sex discrimination
This describes unfair hiring practices based on gender.
Insider trading
Price fixing
Sex discrimination
Bribery and corruption
This activity involves releasing harmful substances into the environment.
Tax fraud
Environmental pollution
Counterfeit goods
Money laundering
This involves secretly obtaining confidential technical or business information from competitors.
Insider trading
Industrial espionage
Sex discrimination
Animal testing
This involves testing products on animals like rats or mice.
Counterfeit goods
Animal testing
Environmental pollution
Insider trading
This is when criminals try to make illegally obtained money appear legal.
Money laundering
Price fixing
Insider trading
Industrial espionage
This is when competing companies agree to charge the same price, limiting competition.
Price fixing
Tax fraud
Bribery and corruption
Environmental pollution
This involves providing false financial information to reduce how much tax is paid.
Counterfeit goods
Tax fraud
Money laundering
Bribery and corruption
Unit 11: Leadership
dynamic
principled
approachable
decisive, ruthless
ruthless
Unit 11: Leadership
formal
casual
decisive
assertive
diffident
Unit 11: Leadership
encouraging
casual
approachable
distant
enthusiastic
Unit 11: Leadership
assertive
principled
casual
critical
formal
Unit 11: Leadership
decisive
laid-back
assertive
ambitious
dynamic
A situation of fair competition
level playing field
A one-horse race
On the ropes
Flogging a dead horse
Being in control
Ahead of the game
In the driving seat
Move the goalposts
Keep your eye on the ball
Being at the same level as the competition
To be neck and neck
A major player
On the ropes
In the driving seat
Wasting your time on a hopeless situation
Flogging a dead horse
Ahead of the game
A one-horse race
A major player
An important company or person
A major player
Move the goalposts
Keep your eye on the ball
On the ropes
A change in the rules
level playing field
Move the goalposts
To be neck and neck
In the driving seat
Staying focused
A one-horse race
Ahead of the game
Keep your eye on the ball
Flogging a dead horse
Being in front of the competition
On the ropes
A major player
Ahead of the game
A level playing field
Being the only competitor
To be neck and neck
A one-horse race
In the driving seat
Move the goalposts
Being in a very bad situation
A level playing field
On the ropes
Keep your eye on the ball
Flogging a dead horse
