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Worksheets8.1 International marketing and the four Ps
Total questions: 82
Worksheet time: 41mins
Fill in the blank: Marketing is the sum total of all activities involved in getting _______ and services from the original producer to the ultimate consumer.
goods
money
employees
machines
According to Terry O'Reilly, a marketing program for a company or product is like a _______.
kebab
puzzle
journey
game
Refer to the diagram 'The Marketing Kebab'. Which of the following is NOT one of the elements shown in the diagram?
Website
Advertising
Social media
Business card
Distribution
Fill in the blank: The four Ps of marketing are ________, Place, Price, and Promotion.
Product
Profit
Process
People
Fill in the blank: The two Cs of marketing are Consumers and ________.
Competition
Cost
Communication
Creativity
Fill in the blank: In marketing, ________ refers to the amount of money charged for a product or service.
Price
Promotion
Place
Product
Fill in the blank: In marketing, ________ refers to the location where a product is sold or distributed.
Place
Price
Promotion
Product
Fill in the blank: In marketing, ________ refers to the activities that communicate the product to consumers.
Promotion
Production
Distribution
Pricing
Fill in the blank: In marketing, ________ refers to the people who purchase or use the product.
Consumers
Producers
Advertisers
Distributors
According to the passage, what are some areas that products must adapt to when sold outside of Canada?
A) Weight, colour, legal, language, and labelling requirements, ingredients, and style
B) Price, advertising, and distribution
C) Only language and style
D) Only packaging
Fill in the blank: Canada uses the ______ system to express package weights, while the United States uses the imperial system.
metric
decimal
binary
customary
Which colour is a symbol of purity in Canada but of death in China, according to the passage?
Yellow
White
Blue
Red
Marketers should research the cultural preferences of consumers in the country they are exporting to in order to avoid costly packaging mistakes.
True
False
According to the passage, some countries require two or more languages to appear on packages. Name one country mentioned that has this requirement.
Ireland, Switzerland, India, or Canada
Japan
Brazil
Australia
According to the text, what must food labels in the U.S. include?
The name, manufacturer, and distributor on the package.
The price and expiration date only.
The ingredients and calorie count only.
The barcode and store location only.
The nutritional facts and serving size only.
What is the main reason some products are considered unsafe or unhealthy in certain cultures?
Because large segments of the population consider them to be unsafe or unhealthy due to cultural concerns.
Because they are always banned by the government.
Because they are scientifically proven to be dangerous everywhere.
Because they are expensive to produce.
What does the image of the halal grocery store signify for Muslim consumers?
It lets Muslims know that the meat sold there is permissible to eat and does not violate any religious rules.
It indicates that the store only sells vegetarian products.
It means the store is owned by Muslims.
It signifies that the store is open only during religious holidays.
What is a Producer? Fill in the blank: A Producer is a company that _________.
creates and supplies a good or service
buys and consumes goods or services
regulates market prices
advertises products to consumers
What is an Importer? Fill in the blank: An Importer is a company that _________.
helps with entry into new countries and provides information about border crossings, cultural differences, and legal requirements
exports goods to other countries
manufactures products for domestic use only
provides shipping services within a country
What is a Wholesaler? Fill in the blank: A Wholesaler is a company that _________.
purchases products in bulk from a variety of sources, warehouses the goods, and then resells them to retailers or other businesses
manufactures products and sells them directly to consumers
provides financial services to businesses and individuals
delivers products directly to customers' homes
What is a Retailer? Fill in the blank: A Retailer is a company that _________.
sells directly to the consumer
manufactures goods for other companies
provides wholesale services only
buys products for personal use
Which of the following is an example of a specialty distribution channel mentioned in the passage?
Supermarket
Vending machine
Department store
Convenience store
Which type of distribution channel is described as a collection of manufacturers and distributors who rent space, set up display booths, and sell their products to registered buyers in a specific industry?
Vending machine
Trade show
Supermarket
Retailer
Factors that affect the level of competition in e-commerce include:
Market entry barriers, technology adoption, and pricing strategies.
Seasonal weather changes, agricultural output, and local festivals.
Physical store location, parking availability, and store size.
Employee dress code, office layout, and cafeteria menu.
Which company is described as the best example of using e-distribution in combination with retail operations?
Etsy
Amazon
Roots
Mountain Equipment Co-op
According to the passage, what is required to turn any local retail operation into a global one?
A website
A physical store
A local newspaper ad
A business license
E-commerce can be more effective than opening a retail store, according to the passage.
True
False
What type of items can be found on Etsy?
Independent shops and craftspeople's wares
Only vintage items
Only new items
Only large chain products
According to the passage 'The four Ps: Price', which of the following is a factor that can increase the price of a product when exported to another country?
Shipping costs
Advertising costs
Local taxes
Product design
Fill in the blank: One of the factors that can increase the price of a product when exported is ________ rates.
Exchange rates
Interest rates
Tax rates
Production rates
According to the passage, Canadian labour costs are among the world's highest.
True
False
Why does Oreo sell a smaller package in China, according to the passage 'The four Ps: Price'?
Because Chinese consumers prefer to buy smaller quantities at a lower price.
Because the packaging laws in China require smaller packages.
Because Oreo wants to reduce production costs in China.
Because smaller packages are easier to transport in China.
Match the following factors with their description:
Tariffs
Costs imposed by governments on imports
Insurance
Costs to protect goods during shipping
Translations
Costs related to language adaptation
Fill in the blank: Price increases are the result of several different factors, including shipping costs, tariffs, exchange rates, insurance, travel costs for employees, lawyers, translations, culture consultants, and ________ modifications.
Packaging
Currency
Labor
Technology
What is markup pricing?
Setting the price lower than the competition
Adding an additional percentage to the cost to determine the price
Setting the price higher than the competition
Offering a discount for bulk purchases
Which pricing strategy involves entering a market at a lower price than the competition to influence buyers to try the product?
Penetration pricing
Price skimming
Premium pricing
Discount pricing
Price skimming is a strategy where a company enters a market at a ______ price during the introductory phase.
high
low
average
discounted
Premium pricing is used to evoke an illusion of ______ and high quality.
luxury
affordability
simplicity
accessibility
Discount pricing is often used in a B2B situation where the producer wants to sell high volumes to a ______ or retailer.
wholesaler
consumer
manufacturer
supplier
In Italy and elsewhere, the number ___ represents one of the strongest shapes, the triangle, and in Catholicism, is a sacred number referring to the Holy Trinity.
3
4
5
7
In many Indigenous cultures in North America, the number ___ is significant and is associated with the Medicine Wheel, 4 quadrants, 4 seasons, and 4 stages of life.
4
3
5
7
In China, Japan, and Vietnam, the number ___ is considered unlucky because its pronunciation is similar to the word for 'death.'
4
7
8
9
In North America and Europe, the number ___ is often considered lucky and appears in many games and stories.
7
13
4
9
In China, the number ___ is considered lucky because its pronunciation is similar to the word for 'prosperity.'
8
4
3
7
In Norse mythology, the number ___ is considered sacred and is associated with 9 worlds and 9 heavenly realms.
9
7
12
3
Fill in the blank: The number ___ is considered unlucky in many countries and is often omitted from elevators and flight numbers.
13
7
21
8
In Spain and Latin America, the number ___ is considered lucky and is a popular bet in soccer.
15
7
13
21
Fill in the blank: Premiums are ______ offered with a purchase.
free goods
discounts
services
coupons
One reason why advertisements for products sold in Canada and the United States are often the same is:
the two countries share similar markets and consumer preferences.
the two countries have the same official language.
advertising laws are identical in both countries.
products are only sold online in both countries.
Print ads and commercials with voice-overs are easy to adapt to another country because the words can be translated easily into many languages.
True
False
What is the KFC slogan used in China, as mentioned in the passage?
Make your life colourful.
Finger Lickin' Good.
Taste the Difference.
It's So Good.
The colour red is considered a happy coincidence for KFC in China because:
red is associated with good luck and happiness in Chinese culture
red is the national colour of China
red is the favourite colour of KFC's founder
red is used by all fast food chains in China
Which of the following lists includes five ways a product can be adapted to an international market?
Changing packaging, modifying ingredients, adjusting pricing, localizing branding, complying with regulations
Increasing advertising, reducing quality, ignoring local customs, standardizing products, limiting distribution
Focusing only on domestic trends, keeping original language, avoiding market research, maintaining original pricing, ignoring regulations
Using only digital marketing, keeping the same packaging, not changing ingredients, avoiding local partnerships, ignoring feedback
Ingredients may need to be changed across the world because:
different regions have varying availability of ingredients.
all countries use the same ingredients in every dish.
recipes never change based on location.
ingredients are always imported from one country.
List and define the three types of intermediary distribution channels.
Wholesalers, retailers, and agents are the three types of intermediary distribution channels.
Manufacturers, consumers, and suppliers are the three types of intermediary distribution channels.
Retailers, producers, and marketers are the three types of intermediary distribution channels.
Agents, distributors, and customers are the three types of intermediary distribution channels.
A specialty channel is a television channel that focuses on a specific type of content. Which of the following lists four types of specialty channels?
Sports, News, Music, Kids
Drama, Comedy, Reality, Talk Show
Cooking, Travel, Fashion, Science Fiction
Documentary, Game Show, Sitcom, Soap Opera
E-business can be a great leveller because:
It provides equal opportunities to businesses regardless of size or location.
It only benefits large corporations.
It restricts access to global markets.
It increases operational costs for small businesses.
Elements that may affect the price of a product sold internationally include:
Exchange rates, tariffs, and transportation costs
Local weather conditions, product color, and packaging design
Store opening hours, employee uniforms, and advertising slogans
Product expiration date, shelf placement, and store music
Which of the following lists the five types of pricing strategies?
Cost-based, value-based, competition-based, dynamic, and penetration pricing
Cost-based, value-based, market-based, seasonal, and premium pricing
Discount, bundle, psychological, skimming, and loyalty pricing
Value-based, cost-plus, auction, flash sale, and geographic pricing
Discount pricing is used for B2B transactions because:
it helps attract bulk buyers and build long-term business relationships
it increases the retail price for consumers
it reduces the quality of products sold
it eliminates the need for negotiations
Identify the three ways to promote and advertise products internationally.
Direct exporting, licensing, and franchising
Social media, local events, and sponsorships
Television ads, radio spots, and billboards
Product placement, celebrity endorsements, and giveaways
What are the two Cs of marketing mentioned in the passage? Fill in the blanks: The two Cs of marketing are _______ and _______.
consumers, competition
cost, communication
customers, channels
commerce, creativity
Understanding the needs, motivations, and economic capabilities of consumers is essential for any business because:
it helps businesses tailor their products and services to meet consumer demands.
it allows businesses to ignore market trends.
it ensures businesses can operate without considering customer feedback.
it enables businesses to focus solely on production costs.
According to the passage, what does demand in marketing involve?
Only consumers
Only competition
Both consumers and competition
Only price
What is the definition of 'target market' as described in the passage? Fill in the blank: The target market is _______.
the composition of the consumer market in a foreign country for the goods and/or services they are selling
the total number of products available for sale in a market
the marketing strategy used by a company to promote its products
the price at which goods and services are sold in a market
What is ethnocentrism? Fill in the blank: Ethnocentrism is the belief that _______.
your own culture, values, beliefs, and customs represent the right way of doing things, and that value systems of other countries are not important.
all cultures are equally valid and should be respected.
other cultures are superior to your own.
cultural differences do not affect social interactions.
Which of the following is NOT a recommended way to avoid ethnocentric thinking when marketing abroad?
Visit the country and observe local customs
Only eat at hotels and tourist attractions
Read country profiles online
Offer products in the local language online
List three ways of differentiating consumers as mentioned in the passage. Fill in the blanks: The three ways of differentiating consumers are _______, _______, and _______.
demographics, motivation, and economics
age, gender, and location
preferences, habits, and trends
income, education, and occupation
According to the passage, just because products are popular in Canada means they will be popular in other countries.
True
False
Demographics are important in marketing because:
They help businesses understand the characteristics of their target audience.
They determine the price of products.
They are used to design company logos.
They are only relevant for government statistics.
Which country now has 33.5 million more men than women?
China
India
Russia
United States
In Denmark, the average age for a man to enter marriage is __; for women it is __.
35; 32
30; 28
40; 37
28; 25
According to the passage, Thorndike's Law of Effect states that:
behaviors followed by satisfying consequences are more likely to be repeated
all behaviors are learned through observation
punishment is the most effective way to change behavior
learning only occurs through trial and error
According to the passage, products such as bike helmets might be purchased for which reason?
To ensure safety while riding
To improve speed
To look fashionable
To reduce the cost of transportation
Read the passage and diagram about Maslow's Hierarchy of Needs. Which of the following is the highest level in Maslow's Hierarchy of Needs?
Physiological
Safety
Belonging
Self-Actualization
Read the passage and diagram about Maslow's Hierarchy of Needs. Fill in the blank: The need for physical requirements for survival, such as food, clothing, and shelter, is called ________ in Maslow's Hierarchy of Needs.
Physiological
Esteem
Self-actualization
Safety
Which level of Maslow's Hierarchy includes respect from others and oneself, recognition for professional achievements, social status, and self-confidence?
Belonging
Esteem
Safety
Self-Actualization
Match the following levels of Maslow's Hierarchy of Needs to their examples:
Safety
Health insurance, home alarm, job security
Belonging
Family members, colleagues, religious groups
Self-Actualization
Post-secondary degree, running a marathon, creating a work of art
According to Maslow's theory, people are motivated to meet their needs starting with self-actualization and moving downwards.
True
False
What is disposable income? Fill in the blank: Disposable income is the amount of income a person has after their ______ are paid.
taxes
bills
debts
loans
What is discretionary income? Fill in the blank: Discretionary income is the amount left after the ______ of life have been paid.
necessities
luxuries
taxes
debts
Which index is used to compare prices and purchasing power across countries, as mentioned in the passage?
Big Mac Index
Consumer Price Index
Dow Jones Index
Human Development Index
