These have helped businesses and organizations save time and cost of production.

This type of retailer enables customers to shop on-line via the internet and buy products which are then delivered.

These are the various ways in which goods and services find their way from the provider to the consumer, and the payments generated find their way back to the provider.

This is the most traditional marketing channel, where a retailer acquires the goods, either direct from the manufacturer or via an agent or wholesaler, and sells them to consumers, often with a considerable time lag.

This is the first and most important step in the buying process. If there is no need, there is no purchase. This recognition happens when there is a lag between the consumer’s actual situation and the ideal and desired one.

This need is related to a feature or specific functions of the product or happens to be the answer to a functional problem.

This is the need for self-recognition or group satisfaction.

Once the information collected, the consumer will be able to evaluate the different alternatives that offer to him, evaluate the most suitable to his needs and choose the one he thinks it is best for him.

This is a purchase decision process involving a moderate amount of time and effort. Customers engage in this type of buying process when they have had some prior experience with the product or service and their risk is moderate.

Customers like and habitually visit the same retailer to purchase a type of merchandise.

This includes one or more people whom a person uses as a basis of comparison for beliefs, feelings, and behaviors.

This includes advertising, public relations, publicity and sales promotion. The goal is to position the store in consumers’ minds.

It has a great influence on sales performance of such products. A retailer has to decide whether it will be a standalone store in a city, or open stores to cover a designated area like a city, state or country.

It pertains to the market segment(s) toward which the retailer plans to focus its resources and retail mix.

It describes the nature of the retailer’s operations—its retail mix (type of merchandise and services offered, pricing policy, advertising and promotion programs, store design and visual merchandising, typical locations, and customer services) which will be used to satisfy the needs of its target market.

This refers to an advantage the retailer has over its competition that is not easily copied by competitors and thus can be maintained over a long period of time.

It involves realizing growth by directing efforts toward existing customers using the retailer’s present retailing format.

It involves using the retailer’s existing retail format in new market segments.

This can be traced from its income statement, which summarizes the firm’s financial performance over a period of time.

This is a method of summarizing the factors that affect a firm’s financial performance, as measured by return on assets.

It is a small version of a market where housewives and low-income shoppers can buy vegetables and fruits, meat, fish and other agricultural products sold in push carts, makeshift stands, and in sidewalks in one place altogether.

This type of retail location is basically any stand-alone building. It can be put away in a neighborhood location or right off a busy highway.

Restrictions on the use of this legal consideration in choosing a retail site location can affect a particular site’s desirability. These may be restricted by building codes, zoning ordinances, or even the shopping center management.

In this model, the force of the attraction is based on two factors: the size of the store (larger stores have more pulling power) and the time it takes to travel to the store (stores that take more time to get to have less pulling power).

This is based on the assumption that factors which affect sales of existing stores in a chain will have the same impact on stores located at new sites being considered. This technique can consider the effects of the wide range of factors such as site characteristics—its visibility and accessibility, and characteristics of the trade area—its demographics and lifestyle segments represented.

It addresses the role of an employee in the store's relationship with its customers. The trend of empowering associates to handle issues on the sales floor, rather than seek manager approval, requires a change in employee mindset. Skills such as promptly greeting, acknowledging and thanking customers must be revisited.

These are basically responsible for the needs and challenges of society. These include legal and ethical compliance, satisfying society’s needs and wants, and harmony among union-management relations.

When an employee joins an organization, he brings experience, attitude, skill, knowledge, and personality, and he tries his best to take the organization to the top. He seeks the organization for realization of demanding and expressively draining needs. These include training and development, performance management, and compensation and benefits. Identify the type of objectives described.

It is the process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company’s financial goals.

It is a group of items targeting the same customer type, such as girls’ sizes 4 to 6.

It is the value of a thing or service expressed in terms of money.

It is a common strategy used by smaller retail shops to avoid price wars and still maintain a decent profit. Some suppliers have minimum advertised prices but also suggest the retail pricing.

It is a method which involves selling more than one product for one price, such as three items for Php100.00.

Retailers considering this kind of pricing strategy will need to provide outstanding customer service to stand above the competition.

If you are near competitors, take extra effort to have competitive prices. While you may be tempted to react to all threatening price moves, consider if you have only one store or if you have a chain.

It is a communication process in which sales associates help customers satisfy their needs through face-to-face interaction. It is a form of offline/interactive communication.

These connect customers by forming a community; allow the company to respond directly to customers’ comments, and facilitate long-term relationships between customers and the company.

This is the best time to show a new employee what is expected of them, and is a main responsibility in managing a retail store.

It is also called job instruction training. This is conducted by a supervisor or by a senior employee who is responsible for guiding and instructing the employee. It has the advantage of providing first hand experience under normal working situations.

This is important in motivating employees. Typically, it goes up when things are going well and employees are highly motivated.

It is a way of expressing gratitude to someone for his or her actions. Showing this to your employees by acknowledging excellent performance and the kind of behavior you want to encourage is best done through simple expressions and statements.

It refers to the abilities, experience and attitudes needed to perform a job.

These are needed in order to support people and to help them perform.

It is the design and layout of floor space and the placement of fixtures within a department or retail store.

It is the presentation of a store and its merchandise in such a manner that will attract the attention of potential customers.

It is also known as a loop; it is a store layout that provides a major aisle that loops around the store to guide customer traffic around different departments within the store.

The aisles of the store are arranged parallel to one another and lead to the checkout lanes located at the front of the store where customers enter and exit. Most people have seen this type of layout used in grocery or drug stores.

It is also known as a feature fixture; it has two crossbars that sit perpendicular on a pedestal. This fixture holds a large amount of merchandise and allows the customer to view the entire garment.

These are extremely versatile. They are used extensively, but not exclusively, in grocery and discount stores to display everything from canned foods to baseball gloves. They are also found displaying towels, sheets, and house wares in department stores.

It is a distinguishing name or symbol, such as a logo, that identifies the products or services offered by a seller and differentiates those products and services from the offerings of competitors.

It is the strategic integration of multiple means of communicating with target markets to form a comprehensive and consistent message.

It is the value that a brand image offers retailers.

It is the set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their customers. These activities increase the value customers receive from the merchandise and services they purchase.

It is based on establishing a set of rules and procedures for providing high-quality service and ensuring that they get implemented consistently by service providers.

It is the ability to perform the service dependably and accurately such as performing the service as promised or contracted or meeting promised delivery dates.

This pertains to the difference between the retailer’s knowledge of customers’ perceptions and expectations and the service standards it sets.

This is the difference between the retailer’s service standards and the actual service it provides to customers. This gap can be reduced by getting employees to meet or exceed service standards through training and/or appropriate incentives.

This is essential in calling attention to merchandise in a display. A shopper’s eye is drawn automatically to the brightest item or area.

It contributes significantly to people’s impression of a display as well as stores overall appearance. It can catch eye and make people pause and look.