WorksheetsMarketing
Total questions: 13
Worksheet time: 7mins
What do CAP and BCAP control?
Hotel pricing rules
Advertising standards and codes of practice
Social media algorithms
Tourism legislation
What is the main difference between paid and owned media?
Paid is cheaper than owned
Paid is controlled by the government
Paid is advertising you pay for, owned is content you control
Owned media only exists online
In what format should your marketing objectives be written?
Bullet points
Posters
Long paragraphs
SMART objectives
How many promotional materials do you need to create for the campaign?
1
2
5
3
When discussing communication channels, how many should you include?
1–3
3–5
6–10
As many as possible
What should the main message of your presentation be?
How much work you did
Why your colours and fonts look good
Why should we pick your campaign
What your classmates think
What technique should you be using in your presentation?
Storytelling / persuasive selling
Reading from slides
Only images
Informative
What is brand identity?
Your logo
Your slogan
How you want people to perceive you
How people view you
What is the difference between a marketing material and a marketing tool?
They are the same thing
Materials are what you create, tools are what you use to share them
Tools are posters, materials are social media
Materials are digital only
What three things should your marketing materials have?
Colour, pictures, text
Logos, prices, offers
Same branding, message, and style
Hashtags, links, videos
What do you need to submit as final evidence for Unit 11?
Only your presentation and posters
Your campaign plan and evaluation only
Your campaign sales pitch, information deck, promotional materials, and market research questionnaire and results
Just your promotional materials
Which is a valid way to measure the success of your marketing campaign?
How much you like it
Number of likes, shares, views or clicks
Reviews on TripAdvisor
Word of mouth
What should your evaluation section focus on?
Deciding how successful it was using evidence and explaining what you would do to improve it
Describing what you did
Explaining how it all went
Explaining why you think it all works
