International Business Strategies

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Exporting

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Selling products to other countries. Positive: Increased sales potential. Negative: Export barriers and competition. Example: Lorna Jane exporting to the U.S.

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International Agents

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Appointing agents in other countries to represent your products. Positive: Local expertise and reduced market entry costs. Negative: Loss of control over marketing and sales. Example: Appen hiring local agents in Asia.

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Licensing

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Granting permission for others to use your intellectual property. Positive: Low capital investment. Negative: Limited control and revenue. Example: CSL Limited licensing vaccine technology globally.

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Strategic Alliances

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Collaborating with a local partner to enter a new market. Positive: Shared resources and market access. Negative: Potential conflicts and loss of independence. Example: Telstra partnering with Telekom Indonesia.

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Overseas Manufacturing

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Establishing manufacturing facilities in a foreign country. Positive: Cost savings and local production. Negative: High initial setup costs and logistical challenges. Example: Cochlear setting up in Sweden.

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Sales Subsidiary

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Creating a separate company for sales operations in a foreign market. Positive: Full control over sales and customer relationships. Negative: Administrative overhead and financial risks. Example: Bunnings Warehouse in New Zealand.