S3 BM - Marketing Mix (Promotion)

S3 BM - Marketing Mix

Promotion

Multiple Select

What are the 3 main aims of promotion?

(choose the 3 correct answers)

• to persuade

• to inform

• to remind

• to make a profit

• to have good customer service

Multiple Choice

Which is the best definition of promotion?

• the way in which a consumer is made aware of a product/service and is persuaded to purchase it

• when you advertise a product/service using advertising

• when you promote the a product/service using promotion

Multiple Choice

"Chance to win Xbox Series X" with every can of Pringles.

• Free samples ​

• Coupons ​

• Special Offers ​

• Competitions​

• Loyalty cards ​

Multiple Choice

This can be cut out of a magazine/downloaded to your phone so you can get money off.

• Free samples ​

• Coupons ​

• Special Offers ​

• Competitions​

• Loyalty cards ​

Multiple Choice

The more that a customer spends in a shop, the more points are earned

• Free samples ​

• Coupons ​

• Special Offers ​

• Competitions​

• Loyalty cards ​

Multiple Choice

Buy one, get one free!

• Free samples ​

• Coupons ​

• Special Offers ​

• Competitions​

• Loyalty cards ​

Multiple Choice

You may see this in supermarkets where you can taste a product before you buy it.

• Free samples ​

• Coupons ​

• Special Offers ​

• Competitions​

• Loyalty cards ​

Multiple Choice

Found in usually in busy locations but may be ignored by passers-by.

• TV​

• Radio​

• Cinema​

• Newspapers/magazines​

• Billboards​ ​

Multiple Choice

Only sound, no products or demonstrations can be shown.

• TV​

• Radio​

• Cinema​

• Newspapers/magazines​

• Billboards​ ​

Multiple Choice

Adverts can be matched to audiences that represent market segments.

• TV​

• Radio​

• Cinema​

• Newspapers/magazines​

• Billboards​ ​

Multiple Choice

Very expensive but can reach wide geographical audience.

• TV​

• Radio​

• Cinema​

• Newspapers/magazines​

• Billboards​ ​

Multiple Choice

No demonstrations can be made but often readers will see adverts many times.

• TV​

• Radio​

• Cinema​

• Newspapers/magazines​

• Billboards​ ​

Multiple Choice

Promotion can be delivered instantly but must have customer's number.

• Online advertising​

• In-app advertising​

• Email advertising​

• SMS/text advertising​ ​

Multiple Choice

Can be targeted to specific websites or an individual's browsing interests

• Online advertising​

• In-app advertising​

• Email advertising​

• SMS/text advertising​ ​

Multiple Choice

Good for the environment as no paper needed but may go straight to 'spam' folder.

• Online advertising​

• In-app advertising​

• Email advertising​

• SMS/text advertising​ ​

Multiple Choice

Customers don't have to be online to see ads but limited to smart phone or tablet owners.

• Online advertising​

• In-app advertising​

• Email advertising​

• SMS/text advertising​ ​