V&R Ruby Orchid and Spicebomb Infrared

C1 - Internal use

C1 - Internal use

BRAND HISTORY

“WE HAD NOTHING TO RELATE TO, NEVER SAW
GLAMOUR EXCEPT FOR FASHION MAGAZINES, AND
WE LONGED TO ESCAPE TO THOSE DREAM WORLDS"

Viktor Horsting and Rolf Snoeren
are two Dutch fashion artists
born in 1969.

They met at the Arnhem Academy
of Art and Design in 1989.

In 1992, they began working
together and both sought to
escape the boredom they
experienced.

C1 - Internal use

BRAND HISTORY

FASHION ARTISTS

Spectacular beauty

Surreal silhouettes

Profusion and excess

Irony & playfulness

Unexpected juxtapositions

“ IT’S ALWAYS ABOUT ESCAPING REALITY, SO IN
THAT SENSE THE CLOTHES ARE MEANT TO SHOW
BEAUTY FIRST.”

C1 - Internal use

ENTER
A WORLD BIGGER THAN LIFE,
TAILORED WITH FANTASY,
AND THEATRICALITY

FROM HAUTE COUTURE TO FRAGRANCE

BRAND HISTORY

C1 - Internal use

C1 – Usage interne

C1 – Usage interne

A RUBY FANTASY

A CAPTIVATING FLORAL FANTASY

INSPIRED BY THE NEO-BURLESQUE UNIVERSE.

AN INVITATION TO TAKE THE STAGE AND EXPRESS
THE BOLDEST, THE MOST EXTRAVAGANT VERSION

OF YOURSELF AND EXPLORE YOUR WILDEST

FANTASIES.

THE STORY

C1 – Usage interne

FLOWERBOMB RUBY ORCHID

HER CHARACTERS

EXTRAVAGANT

GLAMOROUS, SHOWY

FLAMBOYANT

HER BEHAVIOR

SHE EXPRESSES HER FEMININITY

IN A FLAMBOYANT WAY.

MORE SHOWY, SHE DARES TO
EXPLORE MORE GLAMOROUS

AND EROTIC CODES

OF SEDUCTION.

FLOWERBOMB EDP

HER CHARACTERS

FEMININE

SOPHISTICATED

HER BEHAVIOR
SHE EXPRESSES HER

FEMININITY IN A

SOPHISTICATED WAY

AND WANT TO

FEEL SEDUCTIVE IN

A SOFT WAY.

WOMEN’S PROFILE

C1 – Usage interne

T H E M O S T C A R N A L F L O W E R B O M B

THE PERFECT BALANCE BETWEEN DELICACY

AND PROVOCATION

A RUBY ORCHID

DANGEROUSLY CARNAL

&

A DUO OF VANILLAS

DELICIOUSLY CAPTIVATING

CARNAL - CAPTIVATING - GLAMOROUS

THE FRAGRANCE

C1 – Usage interne

V I N E P E A C H

A C C O R D

F R E E S I A
A C C O R D

J U I C Y T O P

The velvety Vine Peach accord brings a
juicy facet to the Freesia delicate and

fresh floral signature.

R U B Y O R C H I D

A C C O R D

G R A N D I F L O R U M

J A S M I N E S U P E R I N F U S I O N

C A R N A L H E A R T

The Grandiflorum Jasmine Superinfusion envelops

the dangerously carnal Ruby Orchid with a

suave and luxurious veil.

B O U R B O N V A N I L L A

I N F U S I O N

R E D V A N I L L A B E A N

A C C O R D

C A P T I V A T I N G B A S E

The Red Vanilla Bean offers a more delicate

inflection to the opulent and captivating

Bourbon Vanilla infusion.

OLFACTORY PYRAMID

FLORIENTAL Fruity

*Ethically and Sustainably Sourced

THE FRAGRANCE

C1 – Usage interne

The Red Vanilla Bean takes its color from the drying

process: as the drying period is shorter, the

concentration of water in the bean is higher and the

beans look brown-reddish.

Due to this higher concentration of water, the scent is
softer, more delicate and creamier than the traditional

black Vanilla Beans.

R E D V A N I L L A B E A N A C C O R D

The Bourbon Vanilla infusion is a very luxurious extract.
It is ethically and sustainably sourced in Madagascar,
with the highest standards to support local populations

and provide the best quality of ingredients.

The scent of the Bourbon Vanilla infusion is sensual and

captivating, addictive, and deep.

V A N I L L A B O U R B O N I N F U S I O N

A CAPTIVATING DUO OF VANILLAS,

THE FRUITS OF THE ORCHIDS

*Ethically and Sustainably Sourced

THE FRAGRANCE

Multiple Choice

Which customer below will you introduce the new Viktor&Rolf Ruby Orchid Flowerbomb?

• She loves the beach, drinking martinis

• She loves going to clubbing with flamboyant glitter outfits

• She loves lounging at home with hot chocolate

• She loves travelling experiencing new cultures

Multiple Select

What are some key words to describe the Ruby Orchid Flowerbomb lover? Can have more than 1 answer.

• Extravagant

• Showy

• Glamourous

• Flamboyant

Multiple Choice

What is the olfactory of Ruby Orchid Flowerbomb?

• Floriental Fruity

• Fruity Woody

• Aromatic Woody

• Floriental Woody

C1 – Usage interne

FLOWERBOMB FRAGRANCES , A COLLECTION OF FLOWER EXPLOSIONS THAT GIVE YOU

THE POWER TO TRANSFORM EVERYTHING INTO SOMETHING BEAUTIFUL AND SEXIER .

F L O W E R B O M B C O L L E C T I O N I N T R A P

Dewy Rose accord

Iris concrete

Musks

F L O W E R B O M B

M I D N I G H T

EDP

The mysterious sensuality of a

night-blooming Jasmine

The mysterious floral sensuality

Freesia accord

Rose accord / Jasmine absolute

Patchouli oil

F L O W E R B O M B D E W

E D P

The delicate drop of

a Dewy Rose

The second-skin floral sensation

Dewy – Delicate –

Second-Skin

FLORIENTAL Musky

Vine Peach accord
Ruby Orchid accord

Bourbon Vanilla infusion

F L O W E R B O M B

EDP

The enchanting explosion

of 1000 flowers

The addictive floral explosion

Addictive – Voluptuous -

Enchanting

ORIENTAL Woody

F L O W E R B O M B
R U B Y O R C H I D

EDP

Blackcurrant accord

Night-blooming Jasmine living

Musks

The captivating sensuality of

a carnal Ruby Orchid

The captivating floral fantasy

Carnal – Captivating –

Glamourous

FLORIENTAL Fruity

Sensual – Sparkling –

Mysterious

CHYPRE Floral

Multiple Choice

Who is the celebrity ambassador of Viktor&Rolf?

• Cate Blanchett

• Jackson Wang

• Xiao Zhan

• Angelababy

Multiple Choice

What is the olfactory of Spicebomb Infrared?

• Ambery Woody

• Oriental Ambery

• Oriental Floral

• Floral Woody

Multiple Choice

To create the burning heart of Spicebomb Infrared, which ingredient was used?

• Bezoin Resinoid

• Indian Chilli Accord

• Red berries

• Habanero Red Pimento Accord

Multiple Choice

For Spicebomb Infrared, seduction is about.....

• Temptation

• Addiction

• Playfulness

• Mystery