The Six Functions Of Marketing

1. There are many activities in marketing that are interrelated and similar in purpose. These

activities are referred to as marketing

• a. responsibilities.

• b. functions.

• c. tactics.

• d. strategies.

2. Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

• a. Selling

• b. Product/Service management

• c. Pricing

• d. Market planning

3. Which marketing function involves creating the correct product mix for a business?

• a. Product/Service management

• b. Marketing-information management

• c. Selling

• d. Financing

4. Making both buyers and sellers feel they are getting good value is part of the __________

function of marketing.

• a. promotion

• b. pricing

• c. financing

• d. purchasing

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making

business decisions is the responsibility of

• a. market planning.

• b. product/service management.

• c. marketing-information management.

• d. product development.

6. Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• a. purchasing

• b. pricing

• c. planning

• d. promotion

7. Which marketing function involves determining where products will be sold?

• a. Channel management

• b. Servicing

• c. Promotion

• d. Selling

8. In what marketing activity do businesses engage to meet the wants and needs of consumers?

• a. Market planning

• b. Cost-benefit analysis

• c. Product/Service management

• d. Pricing

9. A product being in great demand is a factor that might encourage businesses to

• a. decrease inventory.

• b. contact competitors.

• c. adjust prices.

• d. gather information.

10. Identify the marketing function in the following situation: While shopping at the mall, Susan

is asked her opinion of different brands of shampoo.

• a. Promotion

• b. Marketing-information management

• c. Behavioral segmentation

• d. Specialty advertising