Chapter 16: Advertising and Public Relations

Chapter 16: Advertising and Public Relations

University

10 Qs

quiz-placeholder

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Chapter 16: Advertising and Public Relations

Chapter 16: Advertising and Public Relations

Assessment

Quiz

Business

University

Hard

Used 28+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is Advertising?

A paid form of personal communication that is transmitted to a audience through mass media.

A free form of personal communication that is transmitted to a target audience through mass media.

A free form of nonpersonal communication that is transmitted to a audience through mass media..

A paid form of nonpersonal communication that is transmitted to a target audience through mass media.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the first major step in developing an advertising campaign?

Identify and analyze the target audience

Sell the product

Promote product on a mass media platform

Execute campaign

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is a target audience?

Everyone

Group of individuals to whom advertisements are aimed.

Group of individuals to whom advertisements are not aimed.

None of the above.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is advertising appropriation?

The advertising budget for a specific time period.

The advertising budget for a long time period.

The advertising targets that establish information base for a campaign.

All of the above.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

How many major steps are in developing an advertising campaign?

seven

three

five

eight

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is public relations?

A narrow set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders.

A broad set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders.

A broad set of communication efforts used to create and maintain favorable relationships consumers.

A narrow set of communication efforts used to create and maintain favorable relationships for the target market.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A feature article is a manuscript of up to ______ words prepared for a specific publication.

5000

2

1000

3000

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