Chapter 16: Advertising and Public Relations

Quiz
•
Business
•
University
•
Hard
Used 28+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Advertising?
A paid form of personal communication that is transmitted to a audience through mass media.
A free form of personal communication that is transmitted to a target audience through mass media.
A free form of nonpersonal communication that is transmitted to a audience through mass media..
A paid form of nonpersonal communication that is transmitted to a target audience through mass media.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first major step in developing an advertising campaign?
Identify and analyze the target audience
Sell the product
Promote product on a mass media platform
Execute campaign
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a target audience?
Everyone
Group of individuals to whom advertisements are aimed.
Group of individuals to whom advertisements are not aimed.
None of the above.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is advertising appropriation?
The advertising budget for a specific time period.
The advertising budget for a long time period.
The advertising targets that establish information base for a campaign.
All of the above.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many major steps are in developing an advertising campaign?
seven
three
five
eight
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is public relations?
A narrow set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders.
A broad set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders.
A broad set of communication efforts used to create and maintain favorable relationships consumers.
A narrow set of communication efforts used to create and maintain favorable relationships for the target market.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A feature article is a manuscript of up to ______ words prepared for a specific publication.
5000
2
1000
3000
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