Sports Management - 4

A person, organization, or business that gives money or donates product and services to another person, organization, or event in exchange for public recognition is a?

• Endorser

• Advertiser

• Sponsor

• Marketer

Which of the following is not a reason for sponsorship.

• To increase sales

• To earn the goodwill of the audience.

• To introduce a new product or service to a small audience.

• To enter new markets.

One of the most sought after target markets today is?

• Women ages 50-75

• Children ages 5-12

• Young men ages 12-34

• Senior citizens

What is publicizing or advertising a product, service, or event with the goal of selling it called?

• Propaganda

• Promotion

• Proposal

• Sponsorship

Which is not part of the promotion mix?

• Personal Selling

• Advertising

• Publicity

• Market Share

A person's public expression of approval or support for a product or service is called an endorsement. T or F.

• True

• False

Advantages of endorsements include all of the following except?

• Viewers and listeners are more likely to turn off a commercial featuring a celebrity than a fictitious character.

• Young people often copy their role models.

• Consumers tend to believe celebrities.

• Fans and businesses like to be identified with a winning team or athlete.

Disadvantages of athlete endorsements may include? (more than one answer may apply)

• Very expensive to the company

• Endorser may not agree to endorse only one product

• Risk of Negative publicity if endorser commits a crime.

• Endorser is difficult to deal with.

What are some characteristics that businesses look for in an endorser?

• A celebrity few people know.

• Someone who is not controversial

• Someone who is retired

• Someone with a trustworthy image.

Women make 85% of all purchasing decisions. T or F

• True

• False