Digital Marketing 1

Which of the following defines Marketing?

• creating products (ideas, goods and services) in order that they be consumed or utilized

• getting products to where they are needed and when they are needed to satisfy customers

• finding the financial resources to start a new business or refinance an existing business

• process of planning, pricing, promoting, selling, and distributing ideas, goods, and services.

Which of the following definitions describes the marketing mix?

• a promise made that the seller will repair or replace products that do not perform as expected

• the combination of the four elements of marketing: product, price, place, and promotion

• determining client needs and wants and responding through planned, personalized communication

• a philosophy that all business activities should be aimed toward satisfying consumers desires

Which of the following defines digital marketing?

• promoting ones goods or services using a variety of advertising and promotional strategies including personal selling and print advertising

• the function of getting goods to where they are needed, when they are needed in order to create beneficial exchanges

• the marketing of goods and services using digital technologies to reach and convert leads into customers

• manufacturing goods for consumption by customers who are willing and able to purchase said products

Which of the following is a primary reason that businesses use branding?

• To increase materialism

• To reduce expenses

• To identify their products 

• To charge high prices

Why should a brand name be distinctive?

• So that it can be used in multinational marketing

• So that it can easily be changed over time

• So that it sets the product apart from other products

• So that it gives the product a generic image

Armando will only drink Diet Coke refusing any other brand if Diet Coke is not available. In terms of marketing, what is Armando demonstrating?

• brand preference.

• brand insistence.

• brand marking.

• brand recognition.

Ryan has taken on the role of brand manager for his small business and he knows that he needs to integrate brand values into all aspects of his business. Which of the following is an action that Ryan could take to integrate his business’s brand values?

• Hire an outside consultant to determine what the brand should be

• Involve employees in the corporate branding process

• Assume all responsibility for corporate brand development

• Postpone the branding process until sales are good

Which of the following defines a target market?

• the group of customers the business seeks to attract

• the direction the market is headed

• a sample of the market.

• the way a business draws its customers

What is market segmentation?

• ones share of the market

• dividing the market into smaller, more specific groups

• the particular group that a business seeks to attract

• a sample of the market

What is demographic marketing segmentation?

• the division of a market on the basis of customers’ lifestyles and personalities

• the division of a market on the basis of customers’ response to a product

• the division of a market on the basis of where customers are located

• the division of a market on the basis of its physical and social characteristics