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Digital Marketing Study Guide

Authored by Angie Amos

Business

10th Grade

Used 1+ times

Digital Marketing Study Guide
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50 questions

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1.

MATCH QUESTION

30 sec • 5 pts

Match the following:

Coke

Mass Marketing

Diet Rite Pet Food

Target Marketing

Organic Makeup

Target Marketing

Ford Truck

Mass Marketing

Toothpaste

Mass Marketing

2.

MATCH QUESTION

30 sec • 5 pts

Match the following

Volume Add Hairspray

Target Marketing

Hairspray

Target Marketing

Crockpot Cookbook

Mass Marketing

Cookbook

Target Marketing

Gluten Free Cookbook

Mass Marketing

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

A target market can be described as the 

direction the market is headed
group of customers the business seeks to attract
way a business draws its customers
sample of the market

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Identifying your target market makes it easier and more cost effective to ______.

appeal to everyone

sell your products to the masses

reach your potential customers

push away unnecessary customers

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

demographics

psycholgraphics

geographics

target marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is an example of demographic information?

married with children

loves to travel

enjoys volunteering

participates in an art club

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The mature market, over age 50, is an example of:

demographic

psychographic

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