Digital Marketing Study Guide

Match the following:

• Ford Truck

• Mass Marketing

• Coke

• Mass Marketing

• Toothpaste

• Mass Marketing

• Diet Rite Pet Food

• Target Marketing

• Organic Makeup

• Target Marketing

Match the following

• Volume Add Hairspray

• Target Marketing

• Gluten Free Cookbook

• Target Marketing

• Crockpot Cookbook

• Mass Marketing

• Hairspray

• Mass Marketing

• Cookbook

• Target Marketing

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• sell your products to the masses

• reach your potential customers

• push away unnecessary customers

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• psycholgraphics

• geographics

• target marketing

Which of the following is an example of demographic information?

• married with children

• loves to travel

• enjoys volunteering

• participates in an art club

The mature market, over age 50, is an example of:

• demographic

• psychographic

Which of the following demographic/geographic groups would most likely be the target market for the product in the image below?

• rural

• suburbs

• Metropolitan

• Urban

Draw an illustration of Mass Marketing

Draw an illustration of Target Marketing or a Target Market