Sport Marketing Test 2 Review

A successful sport organization employs the same sales approaches to all its customers and potential customers.

• True

• False

The sport product is unique because it is perishable.

• True

• False

Branding is the name, logo, and symbols associated with a sport organization.

• True

• False

Although the success of a team, head coach, or star players is highly visible to consumers, it has limited influence on brand equity.

• True

• False

Which of the following would not constitute a product extension?

• athletes

• in-game promotions

• cheerleaders

• concessions

This pricing concept involves pricing tickets based on preferred days for viewing opponents, part of the season, and location of the seat.

• price smoothing

• lead time

• user segmenting

• variable pricing

In sport marketing terms, which element is not part of the sport product strategy?

• pricing

• differentiation

• product development

• branding

In the past few years, sponsors have been eager to engage with a sport team's fan base through

• social media

• goodwill

• in-venue signage

• hospitality

When evaluating your sponsorship inventory, VIP parking, arena clubs, tents, and special parties are all examples of hospitality.

• True

• False

The name, logo, and symbols associated with the sport organization are components of the __________.

• product

• place

• promotion

• brand