Intro to Business - Ch 13 Functions of Marketing

Which term refers to the process of creating, promoting, and presenting a product to meet consumers' wants and needs?

• advertising

• propaganda

• marketing

• sales

Which is an aspect of marketing information management?

• gathering and analyzing information about competitors' products

• protecting investments

• deciding how much to charge

• informing consumers about your product

Which term refers to the process of getting goods and services to customers?

• distribution

• production

• marketing

• financing

Which function of marketing includes protecting investments through risk management and getting the money for running a business?

• distribution

• pricing

• selling

• financing

Which term is NOT an aspect of the marketing mix?

• product

• place

• population

• price

This provides customers with the goods and services they want to buy.

• selling

• marketing

• pricing

• promotion

Deciding how much to charge for a product or service so the business can make a profit.

• selling

• marketing information management

• pricing

• promotion

Any effort to inform or remind potential customers about a business's products or services

• Promotion

• Marketing Information Management

• Financing

• Selling