Entrepren. - Chp. 6

The coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service

• distribution

• supply chain management

• indirect channel

• direct channel

An important component of supply chain management that involves the locations and methods used to make products and services available to customers

• supply chain management

• advertising

• personal selling

• distribution

Routes that products and services take from the time they are produced to the time they are consumed

• channels of distribution

• supply chain management

• personal selling

• mass media

A distribution channel that moves the product directly from the manufacturer to the consumer

• indirect channel

• direct channel

• physical distribution

• supply chain management

A distribution channel that uses intermediaries, such as agents and wholesalers, to move products between the manufacturer and the consumer

• indirect channel

• direct channel

• physical distribution

• supply chain management

The original, creative work of an artist or inventor, including such things as songs, novels, artistic designs, and inventions

• intellectual property

• mass media

• visual marketing

• distribution

Includes transportation, storage, handling, and packaging of products within a channel of distribution

• supply chain management

• mass media

• physical distribution

• telemarketing

A paid form of communication sent out by a business about a product or service; it keeps a product or service in the public’s eye by creating a sense of awareness and helps the business convey a positive image

• advertising

• press release

• telemarketing

• mass media

Any means of communication that reaches very large numbers of people

• publicity

• mass media

• advertising

• public relations

A nonpaid form of communication that calls attention to a business through media coverage

• advertising

• press release

• public relations

• publicity