AD II 4.02

Seasonal designer's collections are presented to buyers during what New York fashion show held at Bryant Park?

• 3rd Avenut

• 7th on Sixth

• Rodeo Drive

• On Broadway

Shopping bags, T-shirts, and items printed with the manufacturer's name are examples of:

• stand-alone advertisements

• walking advertisements

• billboard advertisement

• print advertisements

After the Michael Kors fashion show, a press kit containing a biography of the designer, collection photos, and a press release were e-mailed to journalists throughout the United States. This is considered a/an:

• run of show

• image book

• dossier

• lookbook

A photographic numbered list of models to be shown during a fashion show that is given to journalists and manufacturers' best customers is called a/an:

• gloss photograph

• image book

• look book

• run of show

What is another term used for a press kit that includes collection photos, designer biography, and press releases?

• dossier

• look book

• image book

• run of show

Why are most international and domestic fashions mass-produced?

• to give consumers a larger selection of fashion

• to have enough fashion for all large cities

• to make fashion more affordable for the consumer

• to allow more consumers to wear designer names

When buyers place orders at international or domestic markets, they stagger the delivery of the orders. What is the purpose of staggering their orders?

• UPS time to shop items overseas

• merchandise to arrive in stories periodically to capture customer interest

• merchants have an opportunity to open packages and press garments

• customers have more time to shop at several different stores

Waht catalog do sales associates refer to when they are trying to pull pieces from a designer together to create an outfit for a customer in their store?

• image book

• look book

• hang tags

• glossy photographs

Fashion that is custom-made by premiere fashion houses for a small number of international clientele, with a single garment costing between $5,000 - $50,000 per piece, is know as:

• ready-to-wear

• couture

• prêt-à-porter (ready-to-wear)

• avant-garde (Works that are experimental or innovative)

What is attached to clothing to help carry out a designer or brand image?

• image book

• look book

• hangtags

• glossy photographs