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Chapter 10 Marketing, competition & the customer

Authored by SC Pang

Other

10th - 11th Grade

Used 107+ times

Chapter 10 Marketing, competition & the customer
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22 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A _________ is a small, usually specialised, segment of a much larger market.

Niche market

Mass market

Market share

Market segment

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A person who buys goods or services for personal use.

Consumer

Customer

Business

Market

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_____________ is identifying customer wants and satisfying them profitably.

Market share

Niche market

Marketing

Mass market

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A ___________ is a person, business or other organisation which buys goods or services from a business.

consumer

customer

business

market

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

____________ is when existing customers continually buy products from the same business.

Customer loyalty

Customer relationships

Consumer

Market share

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_____________ is communicating with customers to encourage them to become loyal to the business and its products.

Customer loyalty

Customer relationships

Consumer

Market share

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_____________ is the percentage of total market sales held by one brand or business.

Niche market

Market share

Mass market

Marketing

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