MARKETING MANAGEMENT

The concept which forces on quality of product is called

• Production concept

• Product concept

• Selling concept

• Marketing concept

Marketing can be best understood as

• Pre production activity

• Post production activity

• Pre and Post production activity

• Selling activity

Price of a product can be referred as:

• Product cost

• Brand value

• Value of utility for customer

• Promotion cost

What can be marketed?

• Any physical object with a definite shape

• Any physical object which creates value to customers

• Any physical object that has a selling price

• Any physical object that can be tested

The firms can charge high price for their product, when the product has

• Low demand and low utilities

• High demand and high utilities

• Both (a) and (b)

• None of the above

The carrier of information is called

• Branding

• Packaging

• Labelling

• Product

The only element of marketing mix, which generates revenue is called

• Product mix

• Price mix

• Place mix

• Promotion mix

The product reaches the customer at the right time, in the right quantity and at the right place by using the following element of marketing mix.

• Product mix

• Place mix

• Price mix

• Promotion mix

The time period between receiving of order and delivery of goods and services is called

• Transportation

• Order processing

• Warehousing

• Inventory control

The concept which focuses on customer welfare is called

• production concept

• product concept

• marketing concept

• societal concept