MKT420 Chapter 1

MKT420 Chapter 1

University

10 Qs

quiz-placeholder

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MKT420 Chapter 1

MKT420 Chapter 1

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

ARDIANA AMIR

Used 418+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is marketing?

Marketing is only selling and advertising.

Marketing deals primarily with TV commercials.

Marketing is a process of creating customer value.

Marketing deals with telling and selling.

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In the final step of the five-step marketing model, companies __________.

work to understand consumers

reap the rewards of creating customer value

build strong customer relationships

capture customer value

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The basic concept underlying marketing is __________.

customer experience

customer demand

customer relationship

customer needs

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

_________ is the act of obtaining a desired object from someone by offering something in return.

Need

Satisfaction

Exchange

Demand

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A brand's __________ involves the set of benefits or values it promises to deliver to consumers.

market segmentation

marketing management

customer management

value proposition

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Customer relationship building blocks consist of __________.

customer value and satisfaction

price and promotion

the four Ps of marketing

social and product marketing

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The __________ concept holds that consumers will favor products that are available and affordable.

societal marketing

production

selling

marketing

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