Marketing Research Intro

What is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably?

• Marketing

• Market

• Marketing objective

• Marketing function

The key reason that the marketing concept has been recognized as the ʺright philosophyʺ is that it:

• has been recommended by successful marketing executives

• always focuses on the consumer

• does not rely on high-pressure selling

• recognizes that profits are a result of sales volume

marketing strategy consists of selecting a segment of the market as the companyʹs target market and designing the proper:

• products for that target market

• ʺmixʺ of product/service, price, promotion, and distribution for that market

• promotion for that target market

• incentives to allow a large percentage of the target market to purchase goods and services from the company

Where is a place where buyers and sellers interact?

• Marketing

• Market

• Marketing objective

• Marketing function

What is the department or function within a business which is responsible for carrying out marketing activities with the aim of selling products and services?

• Human resources function

• Finance objectives

• Marketing function

• Operations function

What is the plan devised by a business to detail how they intend to meet their marketing objectives?

• Market analysis

• Business objectives

• Marketing mix

• Marketing strategy

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

• advertisement

• sales

• brand

• merchandising

One of the 4 P's of marketing; refers to where the product is sold and delivered to customers

• product

• price

• place

• promotion

One of the 4 P's of marketing; the cost of a product or service a company offers

• product

• price

• place

• promotion

One of the 4 P's of marketing; refers to the actual product or service a company offers

• product

• price

• place

• promotion