Product Review - Brand & Product Planning

Making decisions about what to sell or features of a product to help it sell

• Product Planning

• Product Mix

• Product Item

• Product Depth

All of the different products a company makes or sells

• Product Mix

• Product Item

• Prototype

• Product Planning

Closely related products made by a business

• Product Line

• Product Mix

Model of the product

• Model

• Product

• Prototype

• Not sure

Name, design, symbol or combo that identifies a business or a product

• Brand

• Product

• Product Mix

Hershey chocolate is which of the following

• National Brand

• Private Distributor Brand

• Generic Brand

Great Value shampoo is which of the following

• National Brand

• Private Distributor Brand

• Generic Brand

Paper Towels just marked as paper towels with no brand or company identification is which of the following

• National Brand

• Private Distributor Brand

• Generic Brand

Another word for a logo that is a unique symbol or design for a company

• Brand mark

• Trade Character

• Trademark

Design that is registered with the government and has either a TM or circled R.

• Trade Character

• Trademark

• Brand Mark

• Brand