NOCTI Practice #2 Marketing & Retail

The marketing concept is

• the total of the seven marketing functions

• the goal of the free enterprise system

• the generally accepted denition of marketing

• the idea that a business should satisfy customers while generating a profit

When a single watch or ring is displayed in a glass case with plenty of space around it, the item is presented as

• part of a set

• a clearance item

• a luxury item

• out of stock

An example of nonverbal communication is

• speaking

• nodding

• writing

• emailing

The supplier who owns products and sells them to retailers for resale is called a/an

• wholesaler

• purchaser

• agent

• broker

Advertising consists of

• a persuasive selling message directed at potential customers

• determining the wants and needs of a target market

• researching competitor's products and determining how yours are different

• providing quality goods at low prices

When designing a display the best way to give the impression of high priced merchandise is to

• present many items

• use a sale sign

• present a single or small number of items

• use proper color combinations

A print advertisement should include a headline, body copy, and a/an

• policy

• illustration

• CEO name

• a manager's name

Which statement is most appropriate to say to a customer regarding an out-of-stock item?

• "This store don't carry them"

• "We don't have none in stock"

• "That item is out of stock"

• "This store don't got them"

The best way to answer a store phone would be

• "Hello?"

• "Howard's Jewelry"

• "This is John. How may I help you?"

• "Howard's Jewelry, John speaking. how may I help you?"

A primary purpose of a window display is to

• show the quantity of merchandise

• show the price of merchandise

• create interest and a desire to buy

• create jealousy amongst competitors