Branding: Sem 3 (Mar)

"Short and simple name, Be easy to read and pronounce, Easily associated to the product, Being Euphonic (sound good)" are some conditions/recommendations related to a brand

• True

• False

The F-Factor (friends, family,followers), what trend seen in class is this factor related to?

• From Exclusive to Inclusive

• From Vertical to Horizontal

• From Individual to Social

We saw the "Close the Dream Gap" Barbies campaign, what trend seen in class is this campaign related to?

• From Exclusive to Inclusive

• From Vertical to Horizontal

• From Individual to Social

Which of these factors doesn't belong to the PESTEL analysis?

• Political

• Technological

• Cultural

• Environmental

To which PESTEL factor do the following belong to: interest rate control, taxation policy and government expenditure

• Social

• Economic

• Technological

• Legal