MARKETING MIX-PRODUCT

Which of the following is not a part of 4Ps of Marketing?

• Product

• Price

• Promotion

• Packaging

Into how many categories are products divided into?

• 2

• 3

• 6

• 4

What type of product is a bottle filling machine?

• Consumer goods

• Consumer services

• Producer services

• Producer goods

Which of the following is the 5th step in Product development

• Generate Ideas

• Develop a prototype

• Launch the product in area to test the market

• Go to a full launch

What does USP stand for?

• Unique selling product

• Unique selling point

• Unique selling promotion

• Unique selling place

Physical container or wrapping for a product is known as

• Brand name

• Packaging

• Brand image

• Product life cycle

Identify the correct order of life cycle of a product

• Development, Introduction, Growth, Maturity, Saturation, Decline

• Maturity, Saturation, Decline, Development, Introduction, Growth

• Development, Introduction, Maturity, Saturation, Decline, Growth

• None of the above

Unique name of a product that distinguishes it from other brands

• Brand image

• Brand name

• Brand vale

• Brand loyalty

When customers keep buying the same brand again and again instead of choosing a competitor brand, we call it as

• Brand name

• Brand image

• Brand loyalty

• Branding

An identity given to a product which gives it a personality

• Brand name

• Brand image

• Brand loyalty

• USP