Tata AIA business model quiz

Gillette flipped their profit model from expensive razors, with cheap refills, to selling the handles cheaply and charging more for the blades. Which aspect of the business model did they innovate on?

• Revenue stream

• Cost structure

• Key activities

• Key resources

The US retail firm Target is a good example of this type pf innovation, with its extensive partnering network, including Michael Graves, the architect who designed a range of kitchen appliances. This innovation happens when firms work with others, to gain processes, technology, or brand credibility by leveraging the skills and expertise of people outside your firm.

• Key activities

• Key resources

• Key partners

• Channels

In this innovation, the key question is how you combine multiple products to create significantly more value. Oscar Mayer offers “lunchables”, combinations of food snacks for school lunches, making it easy for parents, and fun for kids. Which part of the business model is the innovation coming from?

• Key activities

• Key resources

• Revenue Stream

• Value proposition

Nike’s NikeTown flagship stores offer a rich and unique experience for shoppers, with product launches, and athletic staff, including ex-basketball professionals. It's all about how you connect with customers. Which part of the business model is this innovation in?

• Customer relationships

• Channels

• Customer segments

• Key partners

Oxo is beloved for the way that the company takes everyday objects (like the salad spinner) and finds sometimes subtle, but always clever, ways to reinvent them. At the center of Oxo, is a principle called universal design. Universal design is about designing products that are accessible to the largest spectrum of users possible, he says. "Something your 75-year-old grandma would find easier to use, but would also be easier for a 25 year old."

• Customer relationships

• Customer segments

• Value proposition

• Key resources