7 Functions of Marketing

A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.

• Selling

• Channel Management

• Promotion

• Pricing

A retailer decides to mark down the store's selection of swimsuits in August.

• Pricing

• Promotion

• Channel Management

• Product/Service Management

A team of workers approach customers in a mall to ask them their opinion about different flavors of ice cream.

• Pricing

• Selling

• Marketing Information Management

• Distribution

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management

• Product/Service Management

• Pricing

• Promotion

A company uses information from its sales records to eliminate the products that did not sell well in the past two years.

• Promotion

• Product Service Management

• Channel Management

• Financing

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

• Channel Management

• Product/Service Management

• Promotion

• Pricing

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

• Product Service Management

• Financing

• Distribution

• Marketing Information Management

An actor appears on a talk show to tell about his new movie. They ask him to share information about what happened behind the scenes of the movie.

• Promotion

• Marketing Information Management

• Selling

• Pricing

An employee at the Foot Locker explained the features and benefits of different types of running shoes for a customer who was preparing to run a half marathon.

• Promotion

• Selling

• Pricing

• Channel Management

The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.

• Promotion

• Selling

• Pricing

• Financing