Sports Entertainment Marketing Review

What are positive aspects of hosting an event in your city?

• Traffic

• Increased sales in local businesses, and sales at the event

• Decrease of jobs in the area

• Price of consumer goods skyrocket

Negative impacts of hosting an event are:

• Increase in jobs

• More $$$$ made during the event

• Diverts resources, and city can be "held hostage" by a team

• Food

Popular trends include:

• Social media, control of athletes, new brands, and globalization

• Free Agency and trades during a season

• Difference in team salary cap

• Traffic will be bad before and after the event

Which people create excitement and enthusiasm for games?

• The common people

• Social media posts

• Kevin Durant

• Team owners

Which of the following marketing activities involves writing press releases and making news for sports organizations are called?

• Promotions

• Advertising

• Community relations

• Media relations

What are some examples of economic growth?

• Business declines

• Decrease of followers

• Supply shortages

• Increase in job creation