Marketing Unit 1-4 Quiz 1

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

• Advertisement

• Marketing

• Marketing Plan

• Marketing Strategy

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

• ADVERTISING TESTING

• BRAND AWARENESS AND REACH

• MARKET SEGMENTATION

• PRODUCT TESTING

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?

• 40%

• 25%

• 75%

• None of the above

________ buy from wholesalers and sell to consumers.

• retailers

• wholesalers

• distributors

• consumers

Intangible items that have monetary value and satisfy needs and wants

• Goods
• Services
• Marketing
• Tangible

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorist
• Psychographic
• Demographic
• Geographic

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorist
• Psychographic
• Demographic
• Geographic