Marketing Unit 1-4 Quiz 1

Marketing Unit 1-4 Quiz 1

11th Grade

20 Qs

quiz-placeholder

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Marketing Unit 1-4 Quiz 1

Marketing Unit 1-4 Quiz 1

Assessment

Quiz

Business

11th Grade

Medium

Created by

Dionne Licorish

Used 1+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Advertisement

Marketing

Marketing Plan

Marketing Strategy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

MARKETING PLAN

MARKET RESEARCH

MARKETING STRATEGY

PRODUCT TESTING

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

ADVERTISING TESTING

BRAND AWARENESS AND REACH

MARKET SEGMENTATION

PRODUCT TESTING

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?

40%

25%

75%

None of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ buy from wholesalers and sell to consumers.

retailers

wholesalers

distributors

consumers

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Intangible items that have monetary value and satisfy needs and wants

Goods
Services
Marketing
Tangible

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