Social Media Marketing Chapter 3

Significant trends in social media include:

• User-generated Content

• Augmented Reality

• Ephemeral Content

• All of the above

Which of the following is NOT a piece of the social media marketing ecosystem?

• Publishing

• Meeting

• Discussing

• Collaborating

Which of the following is a small digital image that is used to express a feeling or idea electronically?

• Pic

• Meme

• Gif

• Emoji

Posts that last for a short period of time and then disappear are called what?

• Ephemeral

• Artificial

• Crypto

• Augmented

What is a collection of stories in text form presented in chronological order called?

• Meme

• Thought Leadership

• Blog

• Gif

Publishing sites to establish expertise for a brand or person

• Chatbot

• Thought Leadership

• Augmented Reality

• Artificial Intelligence

A digital currency that is not regulated by any central authority and allows individuals to exchange funds with anonymity.

• Dollar

• Euro

• Fiat currency

• Cryptocurrency

Computer programs that simulate conversations with users on the internet

• Memes

• Blogs

• Chatbots

• Gifs

A computer system able to perform tasks that in the past required human intelligence

• Augmented Reality

• Artificial Intelligence

• Thought Leadership

• Blogs