Week 9 Activity

What does STP stand for?

• Segmentation, Target Audience, Positioning

• Segmentation, Target Market, Positioning

• Segmentation, Targeting, Positioning

• Segmentation, Targeting, Promotion

What are the three types of segmentation?

• Age, Interests, Locations

• Demographics, Psychographics, Geographics

Selecting the most profitable segment to target is a good strategy to get a higher ROI.

• True

• False

Which is of the following is considered as a narrow group when targeting?

• Target Market

• Target Audience

The marketing mix has to satisfy the needs & wants of the target market.​

• True

• False

A successful marketing strategy should be _______ focused.

Which of the STP models establishes an image of the brand or product in the consumer's mind?

• Segmentation

• Targeting

• Positioning

Which of the following refers to the study of consumers based on their behavior, interests, lifestyles, etc?

• Demographics

• Psychographics

• Geographics

Geographic segmentation is used to target products/services based on gender.

• True

• False

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• Yes

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