IQ #1 STRATEGIC MKTG MGT MODULE 1

INTERNAL ACTIVITIES THAT KEEP THE MARKETING EFFORTS OPTIMAL AND MOVING FORWARD.

• MARKET

• MARKETING

• MARKETING MANAGEMENT

• STRATEGIC MARKETING MANAGEMENT

THIS REFERS TO A SYSTEMATIC METHOD OF ESTABLISHING AN ORGANIZATION'S BUSINESS, MISSION, AND GOALS; RECOGNIZING AND OUTLINING OPPORTUNITIES; DEVELOPING PRODUCT-MARKET STRATEGIES; BUDGETING MONETARY AND OPERATIONAL RESOURCES; AND RECONCEPTUALIZATION.

• MARKETING MANAGEMENT

• STRATEGIC MARKETING MANAGEMENT

• MARKETING

• MARKETER

THIS PRINCIPLE OF STRATEGIC MARKETING MANAGEMENT CAN HELP YOU CREATE A NATURAL PROPOSITION FOR YOUR BRAND AND OFFERS IT A DISTINCT IDENTITY.

• SPECIALIZATION

• DIFFERENTIATION

• SEGMENTATION

• CONCENTRATION

A PRINCIPLE OF STRATEGIC MARKETING MANAGEMENT THAT WILL HELP YOU TO HAVE COMPETITIVE ADVANTAGE.

• SPECIALIZATION

• CONCENTRATION

• SEGMENTATION

• DIFFERENTIATION

WHAT DISTINGUISHES MARKETING MANAGEMENT FROM STRATEGIC MARKETING MANAGEMENT IS THE SCOPE OF ITS ACTIVITY.

• TRUE

• FALSE

IT IS THE FOUNDATION OF MODERN STRATEGIC MARKETING MANAGEMENT

• MARKETING SEGMENTATION

• MARKET TARGETING

• MARKET POSITIONING

• MARKET STRATEGY

EQUATING MARKETING WITH SALES, ADVERTISING AND SALES PROMOTION IS A COMMON MISPERCEPTION

• TRUE

• FALSE

IT REFERS TO THE STRATEGIC CONCEPT THAT CAPTURES THE BENEFITS THAT EXCHANGE PARTICIPANTS RECEIVE FROM THE MARKET EXCHANGE

• SATISFACTION

• VALUE

• TRANSACTION

• EXCHANGE

MARKETING IS ESSENTIAL TO ANY TYPE OF ORGANIZATION

• TRUE

• FALSE

FRAMEWORKS ARE DESIGNED TO PROVIDE SPECIFIC MARKETING QUESTIONS WITH ANSWERS DUE TO THEIR LEVEL OF GENERALITY.

• TRUE

• FALSE