IQ #1 STRATEGIC MKTG MGT MODULE 1

IQ #1 STRATEGIC MKTG MGT MODULE 1

University

10 Qs

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IQ #1 STRATEGIC MKTG MGT MODULE 1

IQ #1 STRATEGIC MKTG MGT MODULE 1

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Rachelle Esperanza

Used 10+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

INTERNAL ACTIVITIES THAT KEEP THE MARKETING EFFORTS OPTIMAL AND MOVING FORWARD.

MARKET

MARKETING

MARKETING MANAGEMENT

STRATEGIC MARKETING MANAGEMENT

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

THIS REFERS TO A SYSTEMATIC METHOD OF ESTABLISHING AN ORGANIZATION'S BUSINESS, MISSION, AND GOALS; RECOGNIZING AND OUTLINING OPPORTUNITIES; DEVELOPING PRODUCT-MARKET STRATEGIES; BUDGETING MONETARY AND OPERATIONAL RESOURCES; AND RECONCEPTUALIZATION.

MARKETING MANAGEMENT

STRATEGIC MARKETING MANAGEMENT

MARKETING

MARKETER

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

THIS PRINCIPLE OF STRATEGIC MARKETING MANAGEMENT CAN HELP YOU CREATE A NATURAL PROPOSITION FOR YOUR BRAND AND OFFERS IT A DISTINCT IDENTITY.

SPECIALIZATION

DIFFERENTIATION

SEGMENTATION

CONCENTRATION

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A PRINCIPLE OF STRATEGIC MARKETING MANAGEMENT THAT WILL HELP YOU TO HAVE COMPETITIVE ADVANTAGE.

SPECIALIZATION

CONCENTRATION

SEGMENTATION

DIFFERENTIATION

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

WHAT DISTINGUISHES MARKETING MANAGEMENT FROM STRATEGIC MARKETING MANAGEMENT IS THE SCOPE OF ITS ACTIVITY.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

IT IS THE FOUNDATION OF MODERN STRATEGIC MARKETING MANAGEMENT

MARKETING SEGMENTATION

MARKET TARGETING

MARKET POSITIONING

MARKET STRATEGY

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

EQUATING MARKETING WITH SALES, ADVERTISING AND SALES PROMOTION IS A COMMON MISPERCEPTION

TRUE

FALSE

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