IQ #1 STRATEGIC MKTG MGT MODULE 1
Authored by Rachelle Esperanza
Business
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
INTERNAL ACTIVITIES THAT KEEP THE MARKETING EFFORTS OPTIMAL AND MOVING FORWARD.
MARKET
MARKETING
MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
THIS REFERS TO A SYSTEMATIC METHOD OF ESTABLISHING AN ORGANIZATION'S BUSINESS, MISSION, AND GOALS; RECOGNIZING AND OUTLINING OPPORTUNITIES; DEVELOPING PRODUCT-MARKET STRATEGIES; BUDGETING MONETARY AND OPERATIONAL RESOURCES; AND RECONCEPTUALIZATION.
MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
MARKETING
MARKETER
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
THIS PRINCIPLE OF STRATEGIC MARKETING MANAGEMENT CAN HELP YOU CREATE A NATURAL PROPOSITION FOR YOUR BRAND AND OFFERS IT A DISTINCT IDENTITY.
SPECIALIZATION
DIFFERENTIATION
SEGMENTATION
CONCENTRATION
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A PRINCIPLE OF STRATEGIC MARKETING MANAGEMENT THAT WILL HELP YOU TO HAVE COMPETITIVE ADVANTAGE.
SPECIALIZATION
CONCENTRATION
SEGMENTATION
DIFFERENTIATION
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
WHAT DISTINGUISHES MARKETING MANAGEMENT FROM STRATEGIC MARKETING MANAGEMENT IS THE SCOPE OF ITS ACTIVITY.
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
IT IS THE FOUNDATION OF MODERN STRATEGIC MARKETING MANAGEMENT
MARKETING SEGMENTATION
MARKET TARGETING
MARKET POSITIONING
MARKET STRATEGY
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
EQUATING MARKETING WITH SALES, ADVERTISING AND SALES PROMOTION IS A COMMON MISPERCEPTION
TRUE
FALSE
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