Celebrity Endorsements

What is an endorsement?

• An endorsement is a person’ s private expression of approval or support for a product or service.

• An endorsement is a person’ s public expression of approval or support for a product or service.

Which of these scenarios is NOT an example of an endorsement?

• Toys R Us and Ryan's World on Youtube

• Aveeno and Jennifer Aniston

• Ms. Guardado making a review of Ryan’s World on Youtube

• Michael Jordan and Nike

What types of people are used in endorsements? Check all that apply.

• Entertainment Celebrities

• Sports Celebrities

• Well known professionals such as doctors, lawyers, and scientists

• Amateur Athletes

True or False?

The endorser must have real life experience with the product or he/she is not qualified to be endorsed.

• True

• False

What are the 5 things businesses look for in an endorser?