Remedial exam in Marketing Management

It is an organizational function and a set of processes, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

• Planning

• Marketing

• Directing

It is the central instrument for directing and coordinating the market effort and it operates at a strategic and tactical level.

• Marketing strategies

• Holistic marketing

• Marketing plan

Consists of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

• Marketing Information System

• Marketing Intelligence

• Marketing Strategies

It is the shared experiences, stories, beliefs, and norms that characterize an organizations.

• Traditions

• Culture

• Corporate culture

It is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse for a finite period.

• Megatrend

• Trend

• Fad

it is the difference between the prospective customer's evaluation of all benefits and all the costs of an offering and the perceived alternatives.

• Customer value analysis

• Customers benefits

• Customer perceived value

Refers to the value a company promises to deliver to customers should they choose to buy their product.

• Value proposition

• Customer satisfaction

• customer loyalty

Are conducted to gather feedback on the quality of program delivery.

• Customer loss rate

• Periodic surveys

• Competitive performance monitoring

It is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

• Customer lifetime value

• Quality

• customer equity

It is the most fundamental determinant of a person's want and behavior.

• Groups

• Lifestyles

• Culture