SEM II 2.01-6

An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on what?

• Date and time of event

• Fee and payment schedule

• Size and interest of audience

• Cost of planning and production

A sponsorship agreement between a team and a local business should include what?

• Benefits for both parties

• Tangible rewards

• Guaranteed results

• Third-party responses

3 days after presenting a sponsorship proposal, Caitlin called the company's president and asked if there were any questions and concerns about the proposal. What selling activity did she perform?

• She communicated benefits

• She upsold the level of sponsorship

• She followed up with the potential client

• She negotiated terms with a vendor

Immediately following a meeting with a potential sponsor, an event organizer should do what?

• Adjust pricing options to obtain sale

• Email a copy of the proposal to the decision-maker

• Ask the meeting participants for sponsorship referrals

• Send a thank-you card to each of the meeting participants

A sport/event planner contacting local businesses about supporting an upcoming tennis tournament is an example of what potential role?

• Participant

• Corporate sponsor

• Paying customer

• Spectator

An event organizer is most likely to receive a grant or foundation funding if the event has what outcome?

• Benefits the community

• Generates media coverage

• Includes celebrity apperances

• Appeals to large market

Which is the most efficient and inexpensive way for a local youth soccer camp director to locate organizations that offer grant money?

• Mail color brochures to all local businesses

• Make cold calls to national corporations

• Develop a sales letter

• Conduct online research

To obtain operating funds, a non-profit sports camp for underprivileged children might seek what?

• Grant or foundation monies

• Celebrity endorsements

• Capital-improvement loans

• Tax refunds from community

By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through what?

• creating expanded advertising opportinities

• maximizing mass-media exposure

• processing special orders

• providing efficient, ongoing service

Because a prospective sponsor may have questions about a proposal, an event organizer should perform what action?

• reinforce important deadlines

• conduct follow-up activities

• evaluate sponsorship activities

• discuss sponsorship benefits