Midterm Quiz#1

It is the study of how people make decisions about what they want, buy, need or act in regards to a product, service, or company.

• Consumerism

• Consumer Attitude

• Consumer Behavior

• Consumer Characteristics

The following are examples of psychological factors that affect consumer behavior, EXCEPT:

• motivation

• reference groups

• attitudes

• beliefs

This pertains to buyers who purchase goods and services for consumption rather than resale.

• Consumer Market

• Suki buyers

• Resellers

• Distributors

Which of the following is the correct step-by-step process in the "Consumer Purchase Decision Process"? (in ascending order)

• 1. Problem Recognition

  2. Evaluation of Alternatives

  3. Information Search

  4. Purchase Decision

  5. Post Purchase Behavior

• 1. Problem Recognition

  2. Evaluation of Alternatives

  3. Purchase Decision

  4. Information Search

  5. Post Purchase Behavior

• 1. Problem Recognition

  2. Information Search

  3. Evaluation of Alternatives

  4. Purchase Decision

  5. Post Purchase Behavior

• 1. Problem Recognition

  2. Information Search

  3. Post Purchase Behavior

  4. Purchase Decision

  5. Evaluation of Alternatives

It is a classification of a need that is related to a feature or specific function of the product or happens to be the answer to a functional problem.

• Functional Need

• Social Need

• Hierarchy Needs

• Esteem Need

It is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid.

• Feud's Hierarchy of Needs

• Maxwell's Hierarchy of Needs

• Maslow's Hierarchy of Needs

• Finch's Hierarchy of Needs

In Maslow's Hierarchy of Needs, It is a need(or level of need) that is achieving one's full potential, including creative activities.

• Basic needs

• Self Esteem needs

• Self-actualization needs

• Safety needs

It is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand

• Information Search

• Alternative Evaluation

• Post-purchase Decision

• Purchase Decision

Straight rebuy is also known as __________.

• routine ordering

• new purchase ordering

• modified ordering

• unusual ordering

It is a subdivision or part of an overall market with specific and distinctive characteristics

• Target Market

• Market Segment

• Sub-market

• Classified Segment