Edexcel GCSE Business Product

Which of these is an element of the design mix?

• Cost

• Revenue

• Price

• Break-even

Which of these statements about product life cycles is true?

• A product will be withdrawn once it enters maturity

• The length of every product’s life cycle is the same

• The length of each phase in a product’s life cycle can be different

During which phase of the product life cycle are sales expected to be highest?

• Maturity

• Growth

• Decline

• Introduction

In which phase of the product life cycle is a product launched?

• Growth

• Decline

• Introduction

• Maturity

The combination of aesthetics, function and cost relating to a product is referred to as what?

• The product life cycle

• The marketing mix

• The design mix

Giving a product a USP is a good way to differentiate it from its competitors. What does USP stand for?

• Unique selling point

• Uniquely sold product

• Unbelievable selling price

What is the purpose of a product extension strategy?

• To prevent a product being successful

• To lengthen the life cycle of a product

• To lengthen the introduction phase of a product’s life cycle

Which of these is not an aesthetic feature of a product?

• The feel of a product

• The cost of making a product

• The look of a product

Which of these extension strategies would be most likely to succeed in extending the life cycle of a breakfast cereal?

• Making the breakfast cereal available in a new flavour

• Stopping all advertising of the breakfast cereal

• Increasing the price of the breakfast cereal

Which of the following is an example of a product with a unique selling point?

• A smartphone that can send and receive emails

• A digital watch that has a stopwatch feature

• A pair of trainers that tie their laces automatically