REC Unit 3 Quiz

The purpose of visual merchandising is to

• attract customers.
• influence followers.
• motivate sales staff.
• fascinate competitors.

Which one of the following is an example of a promotion?

• Shelf Labels.
• New Arrivals.
• Special Offers.
• Window Display.

What type of window display is shown in the picture?

• Open-back window.
• Closed-back window.
• Fully-backed window.
• Partially-backed window.

Which one of the following is a function of merchandise display?

• Supports online shopping.
• Promotes the customer’s image.
• Encourages shoppers to exit the store.
• Encourages shoppers to enter the store.

Which Kardashian is this?

• Khloe.
• Kim.
• Kourtney.
• Kylie.

POP stands for

• Part of package.
• Part of payment.
• Point of purchase.
• Point of placement.

The picture shows a valuable customer touchpoint known as

• packaging.
• marketing.
• promotion.
• merchandising.

A detailed diagram that shows where all displays are located is known as a

• planogram.
• perishables.
• presentation.
• procurement.

Which one of the following is a principle of visual display?

• Centre point.
• Festive lighting.
• Symmetrical balance.
• Synchronized Matching.

Which principle of visual display is shown in the picture above?

• Theme.
• Harmony.
• Focal Point.
• Symmetrical Balance.