Market entry strategies

What is a market entry strategy?

• operating in a niche market

• a planned distribution of goods or services to a new target market

• making a list before going for groceries

• a plan on how to terminate operations

Aquisition involves entering a new market by

• restructuring your company

• exiting the old market

• buying an existing company

• establishing partnership relationsip

Electronic distribution requires using the word wide web

• true

• false

Risk exposure means

• understanding the level of danger

• to make a list of possible risks

• to be ready to exit the market

• to put yourself in a position of having something negative happen

The easiest way of entering an international market is

• direct exporting

• acquisition

• indirect exporting

• greenKeld development

The main advantage of joint venture is that

• your partner will bear all the risks

• you don't need to protect your know-how from being copied

• you don't need to restructure your own company

• it doesn't require a vast amout of funds to set up

Smaller companies have similar market entry choices to bigger companies

• true

• false

_________________ grants the right to distribute goods and services in exchange for a fee.

• Franchisor

• Franchiser

• Franchise

• Franchisee

Exit strategy refers to

• having plan B in case something goes wrong

• occupying a market niche

• having a doorman

• having plan B in case something goes right