Market entry strategies

Market entry strategies

3rd Grade

9 Qs

quiz-placeholder

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Market entry strategies

Market entry strategies

Assessment

Quiz

Business

3rd Grade

Practice Problem

Hard

Created by

Александра Цветкова

Used 6+ times

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

What is a market entry strategy?

operating in a niche market

a planned distribution of goods or services to a new target market

making a list before going for groceries

a plan on how to terminate operations

2.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Aquisition involves entering a new market by

restructuring your company

exiting the old market

buying an existing company

establishing partnership relationsip

3.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Electronic distribution requires using the word wide web

true

false

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Risk exposure means

understanding the level of danger

to make a list of possible risks

to be ready to exit the market

to put yourself in a position of having something negative happen

5.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

The easiest way of entering an international market is

direct exporting

acquisition

indirect exporting

greenKeld development

6.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

The main advantage of joint venture is that

your partner will bear all the risks

you don't need to protect your know-how from being copied

you don't need to restructure your own company

it doesn't require a vast amout of funds to set up

7.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Smaller companies have similar market entry choices to bigger companies

true

false

8.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

_________________ grants the right to distribute goods and services in exchange for a fee.

Franchisor

Franchiser

Franchise

Franchisee

9.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Exit strategy refers to

having plan B in case something goes wrong

occupying a market niche

having a doorman

having plan B in case something goes right