Which channel partners in a company’s supply chain are upstream from a manufacturer or producer?

Marketing Channels

Quiz
•
Business
•
University
•
Medium
Adelina Proboyo
Used 6+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Suppliers
Wholesalers
Customers
Retailers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Using channel intermediaries increases the number of contacts with customers.
Marketing channel decisions require only a short-term commitment.
Using marketing channels allows producers to retain control over how and to whom they sell their products.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) ....
administered VMS
corporate VMS
contractual VMS
conventional distribution channel
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
An administered VMS.
A conventional distribution channel.
A contractual VMS.
A corporate VMS.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of horizontal channel conflict?
A Ford dealer complaining that another Ford dealer is advertising in its territory.
A retailer complaining about a producer’s pricing.
A consumer complaining to a retailer about the service he or she received.
A retailer complaining about receiving damaged goods from a wholesaler.
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Producers of ... typically use intensive distribution for their products.
consumer electronics
convenience goods
luxury brands
furniture
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in marketing channel design?
Identifying the types of intermediaries to use.
Analyzing consumer needs.
Setting channel objectives.
Identifying the number of intermediaries to use.
8.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When setting channel objectives, companies should state the objectives in terms of ....
targeted levels of customer service
expected profitability
competitor’s objectives
the length of the channel
Similar Resources on Wayground
12 questions
9. MKT 201 - Chapter 12 - Marketing Channels

Quiz
•
University
10 questions
Chapter 13 Distributing and Promoting Products

Quiz
•
University
8 questions
Analyzing the Marketing Environment

Quiz
•
University
10 questions
Marketing environment

Quiz
•
University
10 questions
Quiz 1 Gerencia de Mercadeo

Quiz
•
University
10 questions
Promotion Mix Quiz

Quiz
•
University
11 questions
Game MKT

Quiz
•
University
10 questions
Marketing Environment

Quiz
•
University
Popular Resources on Wayground
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
36 questions
Prime and Composite Numbers

Quiz
•
5th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade