Marketing Channels

Marketing Channels

University

8 Qs

quiz-placeholder

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Assessment

Quiz

Business

University

Medium

Created by

Adelina Proboyo

Used 6+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which channel partners in a company’s supply chain are upstream from a manufacturer or producer?

Suppliers

Wholesalers

Customers

Retailers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a reason that producers use marketing channels and channel intermediaries?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Using channel intermediaries increases the number of contacts with customers.

Marketing channel decisions require only a short-term commitment.

Using marketing channels allows producers to retain control over how and to whom they sell their products.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) ....

administered VMS

corporate VMS

contractual VMS

conventional distribution channel

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?

An administered VMS.

A conventional distribution channel.

A contractual VMS.

A corporate VMS.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of horizontal channel conflict?

A Ford dealer complaining that another Ford dealer is advertising in its territory.

A retailer complaining about a producer’s pricing.

A consumer complaining to a retailer about the service he or she received.

A retailer complaining about receiving damaged goods from a wholesaler.

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Producers of ... typically use intensive distribution for their products.

consumer electronics

convenience goods

luxury brands

furniture

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in marketing channel design?

Identifying the types of intermediaries to use.

Analyzing consumer needs.

Setting channel objectives.

Identifying the number of intermediaries to use.

8.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When setting channel objectives, companies should state the objectives in terms of ....

targeted levels of customer service

expected profitability

competitor’s objectives

the length of the channel