Chapter 3. Consumer Behavior

Facebook and YouTube are both examples of ________

• buzz marketing

• opinion leaders

• social networks

• early adopters

Maslow's theory is that ________ can be arranged in a hierarchy.

• stimuli

• beliefs and attitudes

• perceptions

• human needs

________ describes changes in an individual's behavior arising from experience.

• Lifestyle

• Learning

• Perception

• Cognitive dissonance

The buying process starts with ________, in which the buyer recognizes a problem.

• need recognition

• information search

• product awareness

• product interest

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.

• cognitive dissonance

• selective attention

• subliminal retention

• cognitive inertia

Consumer buyer behavior is the buying behavior of___________

• manufacturers

• reseller

• final consumers

• wholesalers

________ refers to the unique psychological characteristics that distinguish a person or group.

• Personality

• Lifestyle

• Status

• Attitude

• Role

What is one way that social class is NOT measured?

• occupation

• education

• income

• number of children in the family

• house type

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.

• personality

• motive

• attitude

• learning

• perception

Maslow's theory is that human needs–-including physiological, safety, social needs, esteem, and self-actualization needs–-are arranged in a hierarchy and that an unsatisfied need motivates an individual to take action to satisfy it.

• TRUE

• FALSE