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A Winning Plan Pretest

Authored by Tera Baldwin

Business

9th - 12th Grade

Used 3+ times

A Winning Plan Pretest
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9 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is one of the main components of a marketing plan:

Strategy

Technology

Regulations

Competitors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the main reasons for developing a marketing plan is to identify the strategies necessary to achieve the marketing

objectives.

functions.

mix.

share.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a marketing objective that a business might include in its marketing plan:

Achieve $2 million in sales next year

Increase advertising by 10%

Hire five new salespeople next month

Maintain prices at a competitive level

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An effective marketing plan usually contains a section that explains the marketing

mix.

policy.

risk.

concept.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the benefits to a business of developing a marketing plan is that it allows the business to

monitor its performance.

identify its vendors.

prepare its advertising.

forecast its profits.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An effective marketing plan describes specific marketing activities that will be

accomplished within a set time.

developed over several years.

reviewed and changed every year.

evaluated by the competition.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of information do businesses include in their marketing plans?

Pricing strategies

Billing methods

Payroll systems

Accounting procedures

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