A Winning Plan Pretest
Quiz
•
Business
•
9th - 12th Grade
•
Hard
Tera Baldwin
Used 3+ times
FREE Resource
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9 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is one of the main components of a marketing plan:
Strategy
Technology
Regulations
Competitors
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the main reasons for developing a marketing plan is to identify the strategies necessary to achieve the marketing
objectives.
functions.
mix.
share.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a marketing objective that a business might include in its marketing plan:
Achieve $2 million in sales next year
Increase advertising by 10%
Hire five new salespeople next month
Maintain prices at a competitive level
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An effective marketing plan usually contains a section that explains the marketing
mix.
policy.
risk.
concept.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the benefits to a business of developing a marketing plan is that it allows the business to
monitor its performance.
identify its vendors.
prepare its advertising.
forecast its profits.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An effective marketing plan describes specific marketing activities that will be
accomplished within a set time.
developed over several years.
reviewed and changed every year.
evaluated by the competition.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of information do businesses include in their marketing plans?
Pricing strategies
Billing methods
Payroll systems
Accounting procedures
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