Intro to Management Lesson Quiz 4-3

The consumer market is made up of which of the following?

• individuals who acquire goods or services for personal consumption

• households that purchase goods or services for personal consumption

• businesses that purchase goods and services

• A and B

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will undertake ________.

• habitual buying behavior

• complex buying behavior

• variety-seeking buying behavior

• dissonance-reducing buying behavior

When customers have a low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

• complex buying behavior

• dissonance-reducing buying behavior

• habitual buying behavior

• variety-seeking buying behavior

The buying process starts with ________, in which the buyer recognizes a problem.

• need recognition

• information search

• product awareness

• product interest

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

• brand personality

• dissonance-reducing

• post-purchase behavior

• information search

The consumer can obtain information from any of several sources. Which of the following is NOT one of these types of sources?

• personal

• commercial

• attitude

• public

The information sources that are the most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

• personal

• commercial

• attitude

• public

Andy is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Andy's next step is most likely to be ________.

• post-purchase behavior

• alternative evaluation

• cognitive dissonance

• purchase decision