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Consumer Behavior Quiz

Authored by MARIAM SOHAIL

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Consumer Behavior Quiz
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the consumer decision-making process?

Purchase

Information Search

Problem Recognition

Evaluation of Alternatives

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of consumer behavior involves high involvement and significant differences between brands?

Complex Buying Behavior

Variety-Seeking Buying Behavior

Habitual Buying Behavior

Dissonance-Reducing Buying Behavior

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a brand's personality?

The logo of the brand

The unique set of human traits associated with the brand

The product design of the brand

The pricing strategy of the brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term "psychographics" refer to in consumer behavior?

Geographic segmentation

Demographic characteristics

Lifestyles, values, and attitudes

Purchasing frequency

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "brand equity" refer to?

The financial value of a brand

The quality of products a brand produces

The premium consumers are willing to pay for a brand over a generic product

The marketing budget of a brand

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do we call the simple rules or shortcuts consumers use to make quick decisions?

Cognitive Dissonance

Perception

Heuristics

Framing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of brand positioning?

To reduce production costs

To create a unique place for the brand in the consumer's mind

To improve distribution channels

To design innovative packaging

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