IMR_Unit 2

What design aims to explore the marketing research problem and give new ideas?

• Exploratory research

• Descriptive research

• Causal research

What research designs usually employ quantitative data anlysis?

• Exploratory research

• Descriptive research

• Focus groups

What research design is characterized by richness and depth of the information it provides?

• Exploratory research

• Descriptive research

• Causal research

What research design has two types of studies, transversal and longitudinal?

• Exploratory research

• Descriptive research

• Casual research

What research design usuallly uses statistically significant samples?

• Exploratory research

• Descriptive research

• Casual research

What research design is a structured and formal process?

• Exploratory research

• In-depth interviews

• Casual research

True or false?

Experimentation is a technique usually employed in causal research

• True

• False

True or false?

Quantitative research is more advisable than qualitative becuase its samples are larger and more representative

• True

• False