ESB Lesson 2

Which of the following is a Business Opportunity Types?

• Buy a Franchise

• Start your own business

• Getting a Charter

• only A and B

When forming a Franchise it is said that it is easier to Finance.

• True

• False

A Value Proposition should include:__________________.

• Business Overview

• differences from competitors

• Services offered to customers

• all of the above

There is only one benefit in buying a Franchise.

• True

• False

Buying an existing business is expensive.

• True

• False

Customers who will not pay high prices and are looking for discounts, fall under which Segmentation group:_____________?

• Behavioral

• Geographic

• Demographic

• Psychographic

Customers with busy lifestyles and who like modern décor and conveniences fall under which segmentation group:_______?

• Behavioral

• Geographic

• Demographic

• Psychographic

Customers with higher incomes fall under which segmentation group:___________________?

• Behavioral

• Geographic

• Demographic

• Psychographic

Customers who live near a company and live in older neighborhoods fall under which segmentation group:_______________?

• Behavioral

• Geographic

• Demographic

• Psychographic

An example of Demand for services may include determining the need for your business in an area.

• True

• False