DTM50153 Tourism & Hospitality Marketing

Which of the following is FALSE about core concept of marketing?

• a product and services

• need, wants and demand

• value, satisfaction and quality

• customers

What is the meaning of Product Concept?

• products that are available or highly affordable

• products that offer the most quality, performance and features

• consumers will not buy enough of the firm’s products unless it undertakes

• company should make good marketing decisions by considering consumers wants

Which of the following is TRUE about the importance of marketing?

• negative impact on economics

• Generates employment.

• downgrading standard of living

• enable entrepreneurs to downgrade their service.

Below are the elements that affect Microenvironments EXECPT?

• economic

• political

• technological

• consumers

What is the best answer for the picture?

• Production Concept

• Product Concept

• Societal Concept

• Selling Concept