Advertising Media Review

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Douglas Wagner
Used 12+ times
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
No one specific advertising medium is always best.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The best medium, or combination of media, is determined by counting advantages and limitations.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertisements placed ROP (run of press) means that the ad appears in any location, on any page, at the discretion of the newspaper.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When researching the amount advertisers should pay in a geographic area, Graham learned that the average television household now has upwards of 90 or more TV channels from which to choose.Graham believes the cost of television ads should be reduced because advertisements simply do not reach the large numbers of consumers they once did. This isan example of_____.
technology transfer
clutter
media myopia
multi-media dispersion
audience fractionalization
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a major mass advertising medium?
newspapers
magazines
radio
television
All of these are correct
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a limitation of using newspapers as an advertising medium?
occasional users of newspaper space pay higher rates
long lead times
not entertaining
rapidly escalating advertising cost
impersonal
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the most expensive daypart for advertising on radio?
morning and afternoon drive
midday
evening
late night
fringe
Create a free account and access millions of resources
Similar Resources on Wayground
20 questions
Marketing Trends

Quiz
•
12th Grade
20 questions
MTSM Benchmark 2024-2025

Quiz
•
12th Grade
25 questions
4.5 - Promotion

Quiz
•
11th Grade
20 questions
Bisnis Online kelas 12 PM

Quiz
•
12th Grade
20 questions
ENT 2-1 Trends in Entrepreneurship

Quiz
•
11th Grade
20 questions
Marketing Management Study Guide EOPA (Promotion Part. II)

Quiz
•
9th - 12th Grade
20 questions
Strand 6: Promotion - Part 2 of 2

Quiz
•
11th Grade
20 questions
ItB Ch. 12 Review

Quiz
•
9th Grade
Popular Resources on Wayground
55 questions
CHS Student Handbook 25-26

Quiz
•
9th Grade
10 questions
Afterschool Activities & Sports

Quiz
•
6th - 8th Grade
15 questions
PRIDE

Quiz
•
6th - 8th Grade
15 questions
Cool Tool:Chromebook

Quiz
•
6th - 8th Grade
10 questions
Lab Safety Procedures and Guidelines

Interactive video
•
6th - 10th Grade
10 questions
Nouns, nouns, nouns

Quiz
•
3rd Grade
20 questions
Bullying

Quiz
•
7th Grade
18 questions
7SS - 30a - Budgeting

Quiz
•
6th - 8th Grade